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Milan might be known for its fashion weeks, but when Design Week rolls around, fashion brands don’t just sit back and watch — they switch creative gears. From homeware and statement furniture to immersive installations, fashion houses once again proved they have got just as much flair for interiors as they do for wardrobes. Here is what they brought to the (very stylish) table this year.
Loewe
Having a weak spot for all sorts of crafts, now-former creative director of Loewe, Jonathan Anderson, threw the chicest tea party in town, bringing together 25 internationally-renowned artists, designers, and architects to reimagine the classic teapot as a sculptural art piece.
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The result? A wildly creative tribute to global tea traditions, featuring everything from playful forms to poetic craftsmanship. Familiar names like Suna Fujita, who previously teamed up with Loewe on a fashion collection, also made an appearance.
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To round things off, the brand launched a limited-edition line of homewares, tea caddies, and botanical charms — because no stylish tea party is complete without the right accessories.
Georg Jensen
Georg Jensen, in turn, took a sweet approach to Milan Design Week with Gelateria Danese, a pop-up ice cream café where every scoop, coffee, and affogato was served in the brand’s new collection of sterling silver tableware, giving everyday rituals (like espresso breaks) the five-star silver treatment. The menu leaned Nordic, too, thanks to chef Chiara Barla’s Danish-inspired flavours — think cardamom, rye, and wild strawberries. Add a Georg Jensen-themed crossword and filter coffee from Copenhagen’s Prolog, and you have got yourself a perfect design week pit stop.
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Hermès
Hermès went for a less-is-more approach, swapping spectacle for simplicity. Their home collection was shown in a pared-back space with soft lighting and floating display cases — more zen retreat than design fair frenzy. On display: clean-lined glassware, neat wooden tables, and graphic porcelain dinner sets.
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The Row
Milan Design Week 2025 marked a debut for The Row: the brand made its quiet entrance into the world of interiors with the launch of Home — a capsule collection of handwoven throws and a quilted blanket. True to the brand’s minimalist roots, the pieces were simply displayed on metal and bronze rails. Crafted in Kashmir and taking hundreds of hours to make, the blankets come in subtle shades like mink and ivory, with just a whisper of branding. Not loud, not flashy — just very, very The Row.
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Saint Laurent
Saint Laurent detoured from the runway into the world of collectible design, teaming up with the French architect Charlotte Perriand. Curated by Anthony Vaccarello, the brand reissued four of Perriand’s original furniture designs from the 1940s to 1960s in sleek, limited-edition form — available only made-to-order, of course.
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The setting? A moody, immersive space featuring dreamy portraits by artist Francesco Clemente, who painted the likes of Zoë Kravitz and Isabella Ferrari in his signature soft, surrealist style.
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Loro Piana
Loro Piana turned up the drama — quite literally. The brand staged La Prima Notte di Quiete, an immersive experience that began at a retro-style cinema kiosk (yes, with popcorn) and continued through a dreamy, fully furnished ‘house’ inside their Cortile della Seta HQ. Think lush interiors, cinematic lighting, and furniture that looked too good to sit on. From vintage pieces to new designs dressed in Loro Piana fabrics, the whole thing just blurred the line between set design and real life.
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Gucci
At this year’s Milan Design Week, Gucci walked through the bamboo forest — metaphorically speaking. Held at the 16th-century Chiostri di San Simpliciano, the house’s Bamboo Encounters exhibition reimagined one of its most recognisable design codes.
The brand invited a fresh wave of creativity, with seven international designers and studios — including Nathalie Du Pasquier, Anton Alvarez, and the Dutch collective Kite Club — to offer their own spin on the material from sculptural objects to visual experiments, and even a limited-edition zine by data artist Tiziana Alocci.
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