Sometimes it feels like social media exists just to invent new labels you can attach to your personality, and the shift from summer to autumn is not an exception, bringing in two contrasting lifestyle trends. You might have noticed people across various platforms referring to themselves as "brat" or "demure" while others are left wondering what it is all about. So, let’s break it down.

Both "brat" and "demure" capture a wide spectrum of things, from specific visual aesthetics and vibes to a person’s overall attitude, embracing behaviours and appearances that align with these identities. 

Inspired by Charli XCX’s eponymous album, the "brat" lifestyle encourages you to unleash your inner rebellion and be loud and chaotic. On the other hand, the “demure” trend emerged by an influencer, Jools Lebron, advocates for modesty and mindfulness. 

In this context, those who identify as "brat", usually embody playful defiance, the courage to break the rules, and a firm stance on their beliefs. From a style perspective, it is all about daring fashion choices — bold outfits, grunge and punk aesthetics, and unapologetically messy makeup. 

The "demure" camp, by contrast, adopts a more refined approach, embracing humbleness, thoughtful choices, subtle elegance and a calm, composed demeanour. This style draws inspiration from clean classics, understated beauty and sophistication with a focus on mindfulness.

While these camps might seem opposing, they still have a common thread: both highlight the diverse ways of self-expression. Whether you are leaning into your "brat" side or embracing your "demure" nature, it is all about finding the right way to present yourself to the world.