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17 Mar 2025
Source: losersaudi.com
Exploring local talents is my hobby, and sharing these gems with you is my job. This week’s pick is all about diving into the Saudi streetwear universe (which, to my surprise, is much bigger than I imagined). From brands that have dominated the scene for over a decade to newcomers making waves, here are seven names you need to know. Shout out to the locals!
Torba Studio
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Two Riyadh-based women, Sara Al Ameel and Nazek Al-Khulaifi, have taken modest fashion and ripped it apart — in a good way. Their brand, Torba Studio, is unseasonal, unconventional, and unwilling to be boxed in. Named after the Arabic word for sand, the brand embraces raw, poetic designs that feel just as at home on the streets of Milan as they do in Riyadh. Oversized knitwear? Breathable tracksuits? Torba has it all — and just in time for their 30% Ramadan sale (yes, that was your cue).
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Bad Company
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Launched in 2023, Bad Company is what happens when someone takes classic leisurewear and injects it with fun. It is not about reinventing the wheel — it is about bold colours, playful prints, and a general sense that fashion should not take itself too seriously. You can find them at Personage, The in Concept, We Cre8 Space, and, obviously, online. If you are after comfy, stylish pieces with an edge, this is where you should be looking.
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1886
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1886 is what happens when pop culture obsession meets streetwear genius. Founded in 2010, the brand blends heritage with a futuristic edge, offering everything from cargo shorts to neon yellow pointed boots. The name itself is a tribute to the founders’ London dorm room numbers (18 and 86, as you have probably already guessed). Their latest drop channels Industrial Revolution vibes, tackling AI automation through fashion. Clearly, they are not just making clothes; they are making statements. In 2023, they launched a pop-up at Mode Mall and showcased at Riyadh Fashion Week — proving that their designs are as impactful in real life as they are online.
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Not Boring
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In a market saturated with brands claiming to be different, Not Boring actually delivers. Launched in 2017 by Yazeed Abahussein, the brand doesn't just follow trends — it challenges them. Expect bold graphics, striking statements, and an unapologetic attitude. The name says it all: if you are looking for something boring, you are in the wrong place. We have written about them before, and frankly, we will probably write about them again.
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LAVIST
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Luxury and streetwear don't always mix, but LAVIST does it with flair. This brand takes high-end aesthetics and slaps them onto relaxed silhouettes, creating a fascinating contradiction. Think imperial symbols on oversized t-shirts, minimalist design work on casual shorts, and a general air of exclusivity. Each collection is a conversation starter, shining a light on hidden societal issues. Also, their Monte Carlo shirt is basically a summer holiday in fabric form — and we all need more of that.
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Loser
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What is in a name? Apparently, everything. Loser was founded in 2020, a year that was, well, rough. The brand embraces the idea that losing something often means gaining something else — resilience, creativity, or just a killer wardrobe. Their pieces are packed with irony (yes, a t-shirt that reads “2025, I'm not ready” is on my wishlist) and an undeniable sense of relatability. Wear it with pride, because let us face it — we all happen to be losers sometimes, and it is fine!
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Placard
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Placard is not just making streetwear — it is making statements. This Jeddah-based brand uses fashion as a medium for social commentary, weaving cultural and political messages into its designs. Arabic calligraphy, heritage-inspired elements, and bold visuals all play a role in creating pieces that spark conversation. It is streetwear with a purpose, and if that does not make you feel like you need a new hoodie, I don't know what will.
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