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Lifestyle urban media — united by creativity, elevating community. We bring together diverse voices to showcase the richness of MENA's urban culture. We believe compelling storytelling can inspire, unite, and create positive change

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Fashion

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STR
Fashion

Pump Fiction: Maison Margiela’s Tabi — the Hoof That Stomped Into Legend

Half human, half creature, wholly unforgettable

by Dara Morgan

7 Oct 2025

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Shopping
Fashion

Should You Buy a Pair Of Mesh Shoes This Season?

An almost invisible decision for a wardrobe — buy or abstain?

by Dara Morgan

3 Oct 2025

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Fashion
STR

Pump Fiction: Chanel Slingbacks — Quiet Shoes, Loud Legacy

Beige. Black. Two tones that rewrote the rules of chic

by Dara Morgan

30 Sept 2025

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Sport
Fashion

What To Wear When Conquering a Mountain

Your checklist for comfort and safety if you are heading for the peaks

by Alexandra Mansilla

25 Sept 2025

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Music
STR Read

What DJs Wear And Why

With Kito Jempere and KLO on what works best to wear for a DJ set

by Barbara Yakimchuk

25 Sept 2025

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STR
Fashion

Pump Fiction: Manolo Blahnik Hangisi — Carrie Bradshaw’s Forever Shoe

Blue satin. Crystal buckle. The proposal that rewrote television history

by Dara Morgan

23 Sept 2025

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Fashion
Travel

A Brief History Of Obsession With Aluminum Suitcases

And why are we so obsessed with them? Is it only durability?

by Alexandra Mansilla

19 Sept 2025

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Dubai
Abu Dhabi

Art, History, Sparkle: 4 Cultural Events Not To Miss This September

From Hermès diamonds to Mamluk dynasties, September’s cultural calendar is looking anything but dull

by Dara Morgan

19 Sept 2025

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Fashion
Movies

Lanthimos, Scorsese, Ritchie: Why Big Directors Shot Fashion Campaigns

Prada film starring Scarlett Johansson isn't unique — discover more auteurs who turned ads into mini-masterpieces

by Dara Morgan

18 Sept 2025

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STR
Fashion

Pump Fiction: Christian Louboutin — The Red Soles That Stole the Show

Born from nail polish. Worn by supermodels. Fought over in courtrooms

by Dara Morgan

16 Sept 2025

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Interview
Fashion

Dima And Tania, L’Atelier Nawbar: "They Laughed At Us — Now They Respect Us"

Sisters Nawbar on their dynasty brand that is breaking the traditional rules of the jewelry world

by Barbara Yakimchuk

12 Sept 2025

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Music
Fashion

Time Travel Through Music: The Childhood Of Ibrahim Abudyak

A journey into Ibrahim's childhood, told through his favourite songs

by Barbara Yakimchuk

9 Sept 2025

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Interview
Fashion

Three Generations, One Story: Meet the Iran Khanoom Family

The Instagram account born around the beloved grandmother turned out to be the place to share social agenda

by Barbara Yakimchuk

6 Sept 2025

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Fashion
Saudi Arabia

Saudi Fashion Brands Recommended By Insider

Osama Almohsen shares his top 5 brands that will change the way you see Saudi fashion

by Barbara Yakimchuk

5 Sept 2025

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Fashion
People

The Final Elegance: Giorgio Armani, One Of the Last Fashion Gods, Passed Away

He was one of the last true masters of fashion, a man who turned simplicity into an empire of grace

by Sofia Brontvein

4 Sept 2025

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Fashion
Lebanon

From Vintage To Sunnies: KLO On Lebanese Brands She Loves

We have always wondered where she finds her pieces — so we finally asked

by Alexandra Mansilla

4 Sept 2025

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Art
Fashion

Fashion x Art: Why Brands Keep Collaborating With Artists

What goal do brands really chase in art collaborations?

by Alexandra Mansilla

1 Sept 2025

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Fashion
Dubai

Who Is About To Own the Runway At Dubai Fashion Week

We have scanned the line-up — and selected the names that genuinely stand out

by Alexandra Mansilla

29 Aug 2025

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Shopping
Fashion

Hermès Just Dropped a DJ Table. Thanks To Atelier Horizons

Now we are definitely diving into the story behind the items that make wishlists feel like life goals

by Dara Morgan

20 Aug 2025

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Fashion

Fashion Brands Are Into Interior Design Now. Why?

Homeware and furniture now offer a luxury experience that lies beyond the wardrobe

by Dara Morgan

14 Aug 2025

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