Planning Eid Weekend? Explore Slow Life By Porsche

by Sophie She

Planning Eid Weekend? Explore Slow Life By Porsche

28 Mar 2025

Photo: Nikita Berezhnoy

Let us start with the brain teaser — what do the spiritual and automotive have in common?... No ideas?... They both are about the journey.

Ramadan is a time to slow down, reflect, and prepare for the next journey. It is a special time when the home becomes more than just a place — it transforms into a sanctuary of peace by day and a vibrant space of connection by night.

This allegory of a house is beautifully interpreted in the event by Porsche Centre Dubai, Al Nabooda Automobiles, that is hosted in an actual house — Cafe Villa 515.

From March 20 to April 3, Porsche Centre Dubai invites you to experience the House of Porsche, the cutest staging at the beloved Jumeirah cafe.

Open daily from 10 am to 1 am, this exclusive space is designed to blend the timeless elegance of Porsche with the spirit of Ramadan, offering an unforgettable cultural journey.

Speaking about the event, the Head of Marketing of Porsche Centre Dubai and Northern Emirates, Igor Solomakha, shared the vision behind this synthesis: “House of Porsche is inspired by the spirit of Ramadan — a time to slow down, reflect, and connect. Just like driving a Porsche is more than getting from A to B, this space is about experiencing the journey together. We have created a place where guests can pause, recharge, and share meaningful moments.

House of Porsche brings together what defines the brand — both heritage and innovation. It is a space that reflects our history while looking ahead, blending craftsmanship with modern design to create an experience that feels both familiar and progressive looking into the future.”

A live installation at House of Porsche, Villa 515: The Tree of Gratitude

At the heart of the Majlis, the common space, an ancient olive tree stands as a symbol of strength, wisdom, and deep-rooted traditions. During Ramadan, it transforms into the Tree of Gratitude, inviting guests to pause and reflect on what truly matters. Colourful gratitude cards sway in the evening breeze, each carrying a personal reflection on kindness, connection, and appreciation.

Everyone is invited to answer a simple yet profound question: What makes me grateful? With each response — family, shared meals, moments of reflection, the ability to give — the tree grows richer, not in leaves, but in expressions of gratitude.

To become a part of this art practice, simply come closer to the tree, and you will notice specially prepared ornaments with answers to the imposed question. Pick one and decorate the tree with your gratitude.

Photo: Nikita Berezhnoy

The journey through the senses

The House of Porsche is filled with various "journeys" one can embark on until April 3:

The Flavour of the Journey: A dining experience where tradition and innovation come together in every dish, with a surprise in dessert. Find the main menu and dessert menu here. And yes, every dish and drink comes in a branded cup with branded decorations. Taste the Porsche yourself!

Photo: Nikita Berezhnoy

The Scent of the Journey: A space where fragrance becomes a journey through time, featuring a special Porsche selection. Please find this space in front of the reception desk and have some time to spend here. In this room, next to the UrartU Gallery, you will find a collection of curated fragrances. Perfume is the main accessory, as Gabriel Chanel once said; thus we recommend you to try them all.

Each scent tells a story — the Journey of Blessings, the Journey of Healing, the Journey of Giving, and the Journey of Renewal. Each blend conveys a special note, a pillar of Ramadan.

To learn more about the stories of these scents, listen to them here.

Photo: Nikita Berezhnoy

The Fortune of the Journey: This is a space where you can calmly wait for your car from the valet or your table. Find it on the left of the reception desk. Friends and family come together over classic board games, from Jenga and cards to backgammon and tic-tac-toe. With each move, the space fills with connection and thoughtful play, creating moments of reflection and shared joy.

Photo: Nikita Berezhnoy

The Heart of the Journey: This is a Porsche event in the end, so at the back of the villa, find the Porsche display where inspiration turns into experience. Look for the special art car that is made of the branded colours of sunrise orange, resembling the summer spirit. You may also register for the test drive. Enjoy a ride through Jumeirah in a brand-new car!

“The Heart of The Journey is fascinating for us at the Porsche Centre Dubai. The Porsche Taycan is the hero car of the event, featuring a special livery that embodies the House of Porsche theme. Guests can get behind the wheel of either the new Taycan or the all-electric Macan, discovering firsthand what makes these models special and how they create an emotional driving experience. To elevate the journey, we’ve curated a scenic route through Jumeirah, with a product specialist on hand to provide insights and ensure the drive is both engaging and truly informative,” says Igor.

Photo: Nikita Berezhnoy

The Gift of the Journey: A creative studio where ideas take shape through artist-led workshops. Indeed, the House of Porsche holds many exciting workshops — from perfume to calligraphy and chocolate making. Enjoy something new every other day

The Beauty of the Journey: A bouquet in the Urartu Gallery takes shape in the signature colours of the House of Porsche, paired with a kind message. Whether given to someone special or kept as a memory, it becomes a meaningful expression of appreciation and togetherness through the language of flowers. Don’t miss out on the special installation of beautiful clay vases and vessels at the back of the Urartu Gallery’s space. Enjoy the colourful harmony.

Photo: Nikita Berezhnoy

The Photo of the Journey: Capture and share your photos from this space for a chance to become Guest of the Day.

To become the guest of the day:

Visit House of Porsche
Take a picture
Share a photo or story on Instagram using #HouseofPorsche and tag @Porschecentredubai
Become a Porsche Guest of the Day and embark on your fame journey!

The Sound of the Journey: A stage where local musicians and authentic rhythms come together, capturing the true essence of the journey through music. The experience is a sensory delight, with live performances of traditional instruments like the Oud, Nay, and Qanun, filling the space with soulful melodies. Enjoy a new music experience every day — find the schedule here.

Beyond its enchanting atmosphere, House of Porsche invites guests to immerse themselves in hands-on experiences that pay tribute to the region’s rich artistic and artisanal heritage. From Arabic calligraphy and perfume crafting to the delicate art of chocolate making, each workshop provides a unique opportunity to explore creativity and tradition. For those with a passion for performance, Porsche test drives are on offer, allowing guests to experience the innovation and engineering prowess that define the brand.

by Sophie She