image

by Sandy Staff

Enamel, Gold, And Gemstones: Meet Joubijoux, a Fresh Take On Fine Jewellery

21 Apr 2025

We have always been on the lookout for beautiful enamel jewellery — the kind that isn't oversized (because let’s be honest, not everyone can pull that off), but delicate and refined. And guess what? We found it.

Meet Joubijoux — a fresh new brand that brings together everything we have been searching for: enamel, gold, and yes, diamonds.

We couldn’t keep this find to ourselves, so here is your invite: join us on April 25 at 6 pm at the Poison Drop boutique in Dubai Hills for a special launch event. There, they will unveil an exclusive collection: Joubijoux x Poison Drop (sounds like a dream already — both Joubijoux and Poison Drop always create absolute beauty). The collection is called Versa.

And a little something for our Sandy Times readers: enjoy 15% off in-store with the promo code ST15, valid April 25–26 only

Before the event, we thought we would give you a little intro to the brand.

Where the name comes from

Oh, it is pretty clear — the name has that unmistakable French flair: “jou” for joy, “bijoux” for jewellery. Chic name? Absolutely. Chic jewellery? Even more so. And by the way, you can just call their pieces bijou.

And the founder is…

Lebanese designer Elise Bitar. She founded Joubijoux in 2024 with the mission to redefine luxury jewellery, celebrating individuality and joy through pieces that feel both effortless and sophisticated. Elise has had a deep love for art and colour since childhood, and you can see that in everything the brand creates. It is all about art. It is all about colour.

A very young brand (read: emotional and full of ideas)

The brand might seem like it has been around forever — polished, confident, established. But surprise: it isn't even a year old. It is young, bold, and full of feeling, just like the people it is made for — vibrant, expressive souls who want to make everyday life a little more colourful, a little less expected.

…and of course, a sustainable one

At Joubijoux, sustainability isn’t a trend — it is a part of who they are. Every material is thoughtfully chosen, every step in the process refined, so that each piece doesn’t just look beautiful — it carries meaning, care, and a genuine respect for the planet.

…with a strong belief: beauty is in simplicity

Each piece is perfect for anyone who loves delicate lines but still wants a little boldness. Their designs are all about everyday simplicity, with a fun, playful twist. Made with the modern woman in mind, every bijou is easy to wear, effortlessly chic, and made to add a little something special to your day, no matter what is on the schedule.

…for those who can’t get enough of that gold-and-enamel magic.

Been searching? You found it. Think enamel jewelry — or bijoux, if we are flipping through the Joubijoux dictionary — but not the heavy kind. These pieces are refined, crafted in 18k gold, and finished with gemstones (because what is jewellery without a little sparkle, right?).

Play