The Middle East, particularly the UAE, is currently undergoing a dynamic shift in its cultural and commercial landscape, with pop-up events at the forefront. Once a region focused primarily on traditional retail, the Arabian Gulf, particularly Doha and Riyadh, is rapidly emerging as a global hub for innovation and unparalleled style, driven by ambitious national visions such as Qatar's Vision 2030 and Saudi Arabia's Vision 2030.

These temporary shops appeal to a different audience, especially millennials and Gen Z, who seek extraordinary finds, emerging designers, and captivating brand narratives. 

Dubai will host a variety of temporary markets, fashion events, and brand activations, providing a refreshing alternative to typical summer activities. Expect beach club takeovers and luxury pop-ups alongside major shopping festivals, such as Dubai Summer Surprises (DSS), running from June 27 to August 31, 2025, featuring irresistible discounts and entertainment. 

Meanwhile, Doha and Riyadh will be bustling with exclusive fashion pop-ups, providing direct access to the next big thing in regional and international design. 

Get ready to explore a summer filled with creativity, culture, and community, where every corner holds a new surprise.

Qatar is brimming with exciting pop-up experiences this summer, offering something for every age and interest. As part of Visit Qatar's official Qatar Calendar, the second edition of Lego Shows Qatar 2025 is currently delighting families at the Qatar National Convention Centre (QNCC). 

Running until June 22, this event, presented by ATW Events and organised by Events & Entertainment Enterprises in collaboration with Ooredoo, transforms Exhibition Halls 8 and 9 into a world of imagination. 

Visitors can dive into creative Lego themes, explore interactive zones, enjoy live performances, meet master builders, and even participate in a Minifigure experience. It is an amazing celebration of creativity and play, perfect for Eid al-Adha festivities.

Beyond the brick-tastic fun, City Centre Doha Mall is hosting an Eid Flowers Celebration until June 15 on its 2nd Floor, East Side. This free event invites families to dip themselves in a world of colour, creativity, and nature, featuring engaging kids' crafts, planting workshops, and picture-perfect floral corners.

Those who want a more contemplative experience can visit the 'After The Game' Exhibition at Fire Station, which continues until June 20. This thought-provoking exhibition delves into the FIFA World Cup Qatar 2022 through the lenses of photographers and filmmakers. 

It showcases broad artistic perspectives, reflecting the visions and emotional responses to the unfolding events both inside the stadium and among fans across Qatar. The exhibition also features short films from the Doha Film Institute's "Made in Qatar" program, highlighting local filmmaking talent. 

Saudi Arabia is undeniably a hotbed of fashion innovation and retail excitement this summer, solidifying its position as a burgeoning style capital in the Middle East. 

Riyadh is currently buzzing with the Season of Fashion Outlet 2025 at the Riyadh International Convention & Exhibition Centre, running until June 29. The event offers fashion enthusiasts unparalleled access to discounted prices on leading brands and emerging trends, serving as a vital platform for both consumers and industry professionals. Its extensive scale and dual focus on commerce and style underscore Riyadh's ambitious vision for fashion development within the Kingdom.

Meanwhile, Jeddah is making a bold statement with AMIRI's regional debut, an impressive rooftop takeover at The Jeddah EDITION. This marks the first activation of its kind in the Saudi market, seamlessly blending fashion, culture, and contemporary hospitality against the spectacular backdrop of the Jeddah Yacht Club and the iconic Formula 1 circuit. 

This collaboration masterfully integrates AMIRI's distinctive West Coast aesthetic with The Jeddah EDITION's daring architectural vision, cultivating a sophisticated yet regionally rooted atmosphere. This partnership marks a new chapter for both brands, underscoring AMIRI's expanding global presence and The Jeddah EDITION's commitment to redefining the region's luxury landscape.

Dubai is gearing up for an unforgettable summer packed with thrilling experiences, incredible deals, and a vibrant pop-up scene. The highly anticipated Dubai Summer Surprises (DSS) 2025 officially kicks off on June 27 and runs until August 31, promising 66 epic days of non-stop fun. 

Expect mega savings of up to 90% off at leading brands, daily deals on summer essentials, and citywide entertainment across Dubai's world-famous malls and family-friendly attractions. DSS transforms the city into a summer playground, with culinary delights, exclusive spa treatments, and exciting activities from water parks to evening concerts and cultural exhibitions.

Adding to the excitement, the original Dubai Chocolate, FIX Dessert Chocolatier, is set to drop a brand-new flavour this Friday, June 13, 2025. This surprise taste sensation will be revealed at a lively, carnivalesque pop-up at the Mall of the Emirates Fashion Dome from June 13 to 15. Be among the first to experience this closely-guarded secret recipe, with the new bar also available exclusively on Deliveroo starting June 16.

And while the outdoor Ripe Market takes a well-deserved break during the warmer months, the community spirit thrives indoors. The Ripe Market has confirmed exciting new indoor pop-up locations for summer 2025, ensuring you can still enjoy their unique charm. Catch them every Sunday at The Roast by Bubbalicious at The Westin Dubai Mina Seyahi from 1 pm to 5 pm, where you can browse homegrown brands while enjoying a delicious roast (and a complimentary beverage upgrade!). 

You will also find The Ripe Market at Times Square Centre every Sunday from 10 am to 7 pm and at Festival Plaza in Jebel Ali on both Saturdays and Sundays from 10 am to 7 pm. These indoor markets continue to champion local businesses, delivering everything from farm-fresh organic produce and unique crafts to fashion and family-friendly entertainment, making them perfect havens for summer exploration.