With the rise of the freelancer economy, remote work has become the norm for millions around the globe. Tasks are completed through emails and calls, while colleagues often remain strangers beyond the screen. In this new landscape, the question arises: how can we project our best professional selves while working from the comfort of our homes?

As a freelancer myself, the answer to this question is essential. Take The Sandy Times, for example. I have been a contributing writer for nearly a year and a half, and all our communication is online. Yet, despite this “limited” mode of interaction, we manage to keep things moving and achieve a great deal. We must be doing something right. Nevertheless, it got me thinking: do we actually have good digital manners or do we simply click? To find out, I turned to the one person I trust on the subject: Nadine Daher.

For those unfamiliar, Daher is a renowned etiquette and protocol expert across the Arab region, with clients ranging from politicians and CEOs to television personalities. She believes that etiquette is essential for navigating any environment with confidence and poise. I first met Nadine during a training in 2023, and her definition of etiquette has stayed with me ever since: “It is grounded in principles and manners, with respect, honesty, and consideration as its core pillars”. With that in mind, I asked my first question:

— In a world where many first impressions now take place online, what are the new “digital first impression” rules we should know about?

— Traditionally, first encounters happen face to face. Today, they occur mostly online, either directly or indirectly. In a direct setting, I am referencing video calls and e-meetings. Indirectly, I am referring to one’s website, profile, posted content, or any information shared in the digital space. Even though the medium has changed, the “old” rules still apply. They are simply conveyed differently. Every action and communication should be rooted in respect and consideration. Nothing should be left unattended. You should always project the same impression you would in person. Finally, I highly advise you to avoid posting anything online that could compromise your personal and professional image.

— So, is it still important to “dress up” for virtual meetings?

— Absolutely. Even in a virtual meeting, you should be dressed from head to toe and impeccably groomed. Moreover, the space around you shouldn’t be overlooked. Your backdrop is just as important as your presentation.

— What if I got interrupted by a family member? How should I handle the situation?

— You should actively prevent that from happening. Inform everyone in your household that you will be in a meeting and ask them not to disturb you. If an unexpected disruption occurs, whether from children, pets, or a forgetful family member, politely apologise and address it quickly. Thus, minimising its impact on the meeting.

— Let’s address written communication. With the rise of Slack, Teams, and WhatsApp groups for work, how have expectations around tone and response time evolved?

— It is true that the tone of formality has relaxed with messaging apps. Nevertheless, boundaries of respect should never be crossed. Limit the use of emojis, respond with appropriate professionalism, use universally recognised acronyms, and steer away from sharing content that could be culturally sensitive or spark unnecessary debates. Also, refrain from joking at others’ expense or making negative remarks about anyone. When it comes to response time, aim for two to three hours, or within standard work hours.

— What about social media? Is it ok to follow colleagues?

— I don’t encourage people to follow their colleagues or bosses on social media. However, if you choose to do so, always ask for permission before sending a request. If it is accepted, don’t comment on every post, especially those of a personal or family-related nature. And if the account is private, respect their privacy and don’t intrude from the start.

— Do you think etiquette in the digital age is evolving too quickly for “traditional” rules to keep up?

— Etiquette evolves quickly, mirroring the pace of societal change. As technology continues to advance rapidly, it adapts in response. Thus, shaping new norms for emerging contexts. Staying up to date is essential, and applying proper etiquette helps foster stronger relationships, both professionally and socially.

— Lastly, what are the 3 rules we should always keep in mind?

— I always go back to the basics. First, be respectful in how you speak, present yourself, and project your image. Second, be genuinely considerate of others. Thirdly, remain honest in all your interactions. These principles are the foundation of good manners, and they are what ultimately make a person elegant.

Well, it turns out that we, at The Sandy Times, practice good digital etiquette! Yet, what struck me most after this discussion is that, despite our different nationalities, social backgrounds, and current lifestyles, we have somehow aligned on an unspoken code of digital conduct. Therefore, it made me wonder: is etiquette becoming more unified and universal? Some might say yes, while others disagree. The full answer is a story for another article and another day.