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by Barbara Yakimchuk
The Voice-Note Epidemic We Need To Talk About
Photo: David Palma
For about five years or so, I lived in a reality where voice notes felt like a form of disrespect. They were something reserved for close friends or family — and even then, usually followed by a big “but” and a “busy, will listen later.” In work conversations, they appeared very rarely, usually with the very understandable “Can I send a voice message?” first, or at the very least with some kind of apology.
But lately, I have found myself in the middle of the day surrounded by voice messages — short and long, work-related and personal. And it made me think: maybe I was just living in a bubble. Is it still considered annoying? What are the acceptable excuses now? And how much are companies paying to make sure these “impolite” little audio files continue to exist in society?
When did voice notes become normal?
I am pretty sure voice notes are already a big part of your life. But if, for some reason, you are still living in that beautiful version of the world where people actually text, let me give you a small hint of what everyone else is going through.
WhatsApp alone processes around 9 billion voice messages daily — and that is without even counting Instagram, iMessage, Telegram, Slack, dating apps, and the rest of the audio-message universe. At the same time, around 30% of US users report that they use voice notes regularly, which already says a lot about where the global situation with voice messaging is heading.
But the most interesting part is the progression.
In 2022, WhatsApp reported around 7 billion voice notes sent daily. By the end of 2025, that number had climbed to around 9,2 billion. That is roughly 2 billion extra voice messages in just three years. Quiet a big climb.
But what about the Middle East?
You might be surprised, but in the Middle East voice messages feel even more natural. A GlobalWebIndex study found that voice notes are significantly more popular across the Middle East and Latin America than in North America or Europe. And there are two main reasons for that.
- The first is cultural. People in the region often communicate in a more expressive and emotional way, so speaking simply feels more natural than typing everything out.
- The second is much more practical. Spoken dialects differ heavily from written Modern Standard Arabic, and many people constantly switch between Arabic and English in everyday conversations. Voice notes make that fluidity faster, and honestly much more natural.
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Photo: ghariza mahavira
So no matter which region we look at, the growth is there — and it is big. Why does it happen?
The biggest — and probably most obvious — answer lies in modern multitasking culture. Jumping from meeting to meeting, driving while drinking coffee, replying on the go, and trying to squeeze communication into every possible gap in the day makes voice notes fit perfectly into modern life.
But there is also something much deeper behind their popularity. The rise of voice notes isn't only practical — it is deeply psychological too.
The psychology of voice notes
The first thing that probably comes to your mind is: are we really psychoanalysing voice notes now? Like damn, can psychology not stay away from at least one thing? But honestly, once you clock the connection, it all starts to make sense.
A bit of context first. The exact percentages differ from study to study, but the overall tendency is very clear: more than 70% of Gen Z use voice messages regularly, compared to around 60% of Millennials and usually less than 50% of Gen X and Baby Boomers.
And surprisingly, almost all of the biggest psychological reasons behind this voice-note boom are linked to generational specifics. Watch this — here is how voice notes help.
- First — the cognitive offloading
This sounds very scientific and dramatic, but the idea is actually pretty simple: our brains are tired. Voice notes remove a lot of pressure: no need to overthink whether the grammar sounds right, whether the message feels relaxed enough. You just press record and talk.
- Second — tone anxiety
Young generations are weirdly aware of how their messages sound. We have all seen the memes about Gen Z rewriting the same text to their boss ten times because suddenly the full stop feels aggressive. But the funny thing is: it isn't really a meme anymore. And honestly, as a representative of this generation myself, I can completely relate.
Research shows that voice notes reduce negative interpretations in communication because tone and vocal emotion remove some of the ambiguity that text naturally creates. Which honestly makes perfect sense. Sometimes hearing “I am fine” feels far less terrifying than reading “I’m fine.”
- Third — the illusion of closeness
One thing that genuinely surprised me was how quickly people started sending voice notes to people they barely know. You meet someone once, maybe twice, and suddenly they are sending you a two-minute audio while walking through the supermarket. Personally, I find it slightly irritating.
But researchers studying digital intimacy found that voice notes create a stronger sense of co-presence, emotional closeness, and simulated companionship. Basically, hearing somebody’s voice tricks your brain into feeling more connected to them.
Personal note: while voice notes still irritate me, hearing somebody’s voice somehow makes their problem feel more real than when they only text. And honestly, it probably makes me more likely to help as well — even if they are still sending me unexpected podcast episodes.
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Photo: David Palma
- Fourth — phone-call anxiety
Gen Z and Millennials are genuinely anxious about phone calls. And this isn't just personal observation or internet memes. A 2019 BankMyCell survey found that 81% of millennials feel anxious before making phone calls.
Why? Because calls demand instant reactions. They interrupt whatever you are doing, feel intrusive, and nowadays usually make people think: “Nobody randomly calls anymore unless something terrible happened.”
Modern communication somehow created a generation that is terrified of phone calls. But at the same time, some thoughts feel too long, too emotional, or simply too personal to type out. And that is exactly where voice notes come in.
- And finally — the post-COVID reality
Not exactly psychological, but impossible to ignore. After 2020, the world became much more scattered: remote work, international friendships, long-distance relationships, flexible schedules.
Voice notes fit perfectly into that broken-up, always-online reality, creating something that feels at least a little more personal than plain texting. They became the middle ground between typing a message and actually hearing somebody’s voice.
The business behind your voice notes
If you have read this text up to this point and realised it describes you and your relationship with voice notes a little too accurately, then there is actually something you should praise yourself for: you are helping a lot of people keep their jobs and salaries.
Because voice notes are no longer just a random little feature inside messaging apps. They became a huge business. The global speech and voice-recognition market alone is expected to surpass 50 billion $ within the next decade, largely driven by AI communication technologies, transcription systems, and voice-processing tools.
And transcription isn't even the only thing.
Just think about how many extra features suddenly appeared around voice messages over the past few years: playback acceleration (all those 1.5x and 2x buttons because apparently none of us have patience anymore), animated voice bubbles where you can actually see the person speaking, automatic transcripts, AI summaries, synced playback across devices, and much more.
All of these things cost huge amounts of money to build and maintain. But at the same time, they keep users more engaged and more attached to the platforms — which naturally brings even more money back to the companies investing in them.
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Photo: Naila Conita
A few rules before you press record
I feel like this text has been very pleasing for all the voice-note lovers so far. It explains the obsession, justifies the behaviour, and even praises people for financially supporting half of the AI communication industry. But the topic also needs at least a little grounding. So here it is: apart from all their benefits, voice notes can be incredibly uncomfortable.
And because of that, let’s make a small list of voice-note rules. Important note: this doesn't come only from me. It is more like a mix of personal thoughts, online discussions, user complaints, and the statistics I managed to find.
- Keep it short
One UX study found that many people already consider a one-minute voice note “too long”, with patience often disappearing somewhere around the 45-second mark.
So keep it short and avoid all those long introductions like: “Hello, how are you, how is everything, hope all is well.” They bring nothing except irritation and the feeling that you are wasting somebody’s time.
- Ask if voice notes are okay
Some people love them. Others genuinely hate them. So a quick: “Are you okay with voice notes?” already feels much more polite than simply dropping a random three-minute audio into somebody’s chat.
- If you are asking for something — write it
Telling your friend a story about yesterday’s date night is one thing. Asking somebody for a favour is another.
If the first one is justified by the context, the second requires at least some respect for the other person’s time. A quick life hack: my husband actually sends voice notes to ChatGPT and asks it to turn them into text. Fast for him, but also respectful towards the person receiving the message.
- Remember that a lot of people still hate voice notes
I went through Reddit discussions with hundreds of comments basically saying: “Please just call or text me instead.” So if you absolutely have no choice but to send a voice note — at least start with a small apology.
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Photo: Getty Images
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