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by Alexandra Mansilla

Why Bakery Culture Is Having a Moment Across the Middle East

Photo: Olimpia Davies

From sourdough in Riyadh to saffron buns in Dubai, bakery culture Middle East is changing fast. A new generation of Middle Eastern bakeries, artisan bakeries Middle East and specialty bakeries Dubai is making people care about flour, fermentation and pastry in a whole new way — and turning bread into one of the biggest bakery trends Middle East right now.

First coffee, now bread

A few years ago, everyone was learning about coffee beans. Where they came from, how they were roasted, whether they were washed or natural, what temperature they should be brewed at.

Now we are doing the same thing with bread.

People know which bakery ferments its dough for 24 hours, which one mills its own flour and where to go before the cardamom buns sell out. You can spend a surprising amount of time discussing hydration levels with someone you have just met.

Part of why artisan bakeries are growing in the Middle East is tied to that change in how we eat. We want to know how things are made. And once you start caring about the coffee in your cup, it is not such a big leap to start caring about the croissant next to it.

The result is a new bakery and café culture in the GCC, where the bakery is no longer just somewhere to pick up a loaf. You stay for breakfast, order coffee, come back for lunch — and probably take something home.

Sourdough is everywhere

The sourdough bakery trend in the GCC has become hard to miss, from Dubai and Abu Dhabi to Riyadh and Doha. And while there is plenty of very good European-style sourdough around, the more interesting bakeries are starting to make it their own.

In Beirut, Mavia Bakery (a women-led bakery, by the way!) works with Lebanese wheat and locally milled flour. At Crust in Amman, naturally fermented bread sits next to manakeesh. Across the Gulf, bakers are bringing dates, saffron, cardamom, labneh and za’atar into breads and pastries made using techniques borrowed from very different baking traditions.

That combination is probably one of the reasons why artisan bread is becoming popular here. It can feel new without feeling completely foreign.

bkry, Dubai

It is difficult to talk about Dubai's current bakery obsession without talking about bkry.

Opened in Alserkal Avenue, the bakery quickly became one of those places people cross the city for — and queue for once they arrive.

There is sourdough, babka, cardamom buns and a particularly good date and espresso cinnamon roll, but the kitchen goes much further than a standard pastry counter. Founder Kameel Rasyid Eril has a particular interest in fermentation, including Japanese techniques using koji and miso.

That could very easily feel like experimentation for the sake of experimentation. Mostly, it doesn't.

Instead, bkry feels like a good snapshot of where specialty bakeries Dubai are going: obsessive about technique, curious about ingredients and not particularly interested in staying inside one baking tradition.

Bageri Form, Dubai

The space is minimal, the pastries are precise, and the Scandinavian influence is easy to spot. But then saffron, cardamom, labneh and honey start appearing across the menu.

Its dough is slowly fermented, everything is made in small batches, and the open bakehouse means you can watch the work happening behind the counter.

It is polished, but not sterile. And importantly, it is the kind of place you can imagine going back to for the same bun every Saturday rather than visiting once because TikTok told you to.

The Rustic Bakery, Riyadh

If you search for the best bakeries in Dubai and Riyadh, you will notice how quickly Riyadh has caught up in the sourdough department.

The Rustic Bakery is one of the names worth knowing. Founded by Younis Altewejri and his wife, Rana Alsubail, it focuses on handmade sourdough and pastries, but what makes it appealing is how unshowy the whole thing feels.

It feels more like a neighbourhood bakery than a pastry showroom. And maybe that is the real sign that a bakery scene is maturing: good sourdough stops being an event and becomes something you buy every week.

Rusk, Doha

At Rusk in Doha, sourdough is less a single product than the starting point for almost everything else.

There are loaves, sandwiches, flatbreads and focaccia, with combinations like za’atar and feta folded naturally into the menu. The idea later expanded into sourdough pizza too.

It is a small example of how blurry the line between bakery and restaurant has become.

Make very good dough, and suddenly breakfast, lunch and dinner all seem possible.

Crust, Amman

There is naturally fermented sourdough made with Jordanian wheat. There are croissants and pain au chocolat. And there is manakeesh. They sit together without much explanation, because they do not really need one.

The history of traditional breads from the Middle East is far older and richer than the current sourdough boom, and the most interesting new bakeries seem to understand that. They are adding to the story rather than starting it from scratch.

Mavia Bakery, Beirut

The women-led Beirut bakery works with Lebanese wheat varieties and mills grain locally in Zahle before turning it into sourdough, pastries and pizza.

So the bakery is not only about making a better loaf. It is also about where the grain comes from, who grows it and what happens when a bakery decides to keep more of that process close to home.

That makes Mavia feel less like part of an international artisan-bread trend and more like a contemporary continuation of the history of bakeries in the Middle East.