The holiday season is edging closer, and in the Middle East it lingers a little longer than elsewhere. New Year’s Eve festivities soon give way to Ramadan, culminating in Eid Al-Fitr — a moment of togetherness, generosity, and, of course, celebration. Although these occasions differ in spirit and tradition, they share a common thread: both mark new chapters and inspire people to dress for the moment. If you are beginning to think ahead about outfits, here is a round-up of Middle Eastern brands worth exploring for festive looks.

Festive style in the Middle East has its own DNA — part glamour, part opulence, part tradition, where sparkle — sequins, metallics, bold silhouettes, embroideries, and all the pieces that make getting dressed genuinely fun — is always justified.

Eid Al-Fitr brings a softer energy — elegant, more understated but no less special. Abayas, kaftans and flowing dresses take the lead, often in pastel shades or fabrics with a gentle sheen. Modesty guides the silhouette, but the overall effect is fresh and celebratory. Wearing something new is also part of the tradition and a small nod to renewal after Ramadan.

Different vibes, yes — but both occasions have the same intention at heart: dress up, feel good, and mark the moment. If you are updating your wardrobe for the season, these local brands are a great place to start.

Amal Al Mulla

The Bahraini label Amal Al Mulla is a strong example of how to balance standout design with genuine comfort. The brand’s abayas and gowns are built around relaxed, loosely structured silhouettes and clean cuts, yet they never fade into the background. Crisp fabrics, signature hand-pleating and bold, sometimes exaggerated elements give each piece a sculptural feel. A definite go-to for anyone who wants effortless dressing with a quiet edge.

Dima Ayad

The namesake label of Dubai-based Lebanese designer Dima Ayad has long become synonymous with festive dressing. The creative director has a well-known love for metallics and sparkle — exactly what you want for celebratory gatherings. The brand also embraces women of all sizes, offering silhouettes that feel flattering, confident and fun to wear.

LN Abayas

Qatar-based LN Abayas is a dream for anyone who prefers their festive outfits on the minimalist side. The brand focuses on clean cuts, muted tones and beautifully considered textures that give each piece quiet depth. They deliver understated elegance at its best — perfect for occasions where you want to look polished without leaning into too much shine.

1309 studios

Another Qatar-born brand, 1309 Studios brings a clean, feminine take to modern modestwear. The label keeps things fresh with simple silhouettes, bold colour and clever touches that feel effortless rather than overdone. Pieces often draw inspiration from art and nature, giving them a soft, fluid feel. Think velvet with lace patchwork, emerald satin kaftan jumpsuits with statement buttons, or metallic jersey thobes that work both dressed up and down.

The Kape

Dubai-based The Kape sets out to give modestwear a fresh, contemporary attitude, shifting away from the idea that traditional pieces need to feel restrained. Here, you can find rich colours, luxurious raw silk, expressive prints and intricate embroidery. A great option when you want something polished with a bit of personality.