Where To Find a Rug To Wear

by Alexandra Mansilla

Where To Find a Rug To Wear

25 Mar 2024

Rugs' intricate designs and vibrant colours have captivated the world for centuries. Beyond their traditional use as floor coverings, these exquisite textiles have transcended into the realm of fashion, inspiring designers and influencing trends across the globe.

We won't delve into naming the entire range of luxurious brands that have drawn inspiration from rugs in their collections — there have been numerous. For instance, Alexander McQueen once transformed a large Persian Nanaj rug into a three-piece suit. Paco Rabanne's Fall 2020 collection gave the impression that models were draped in rugs. Last year, Les Benjamins collaborated with the LA streetwear label Market, presenting rug jackets, jeans, and T-shirts featuring the phrase "Rug Dealer". And, of course, we cannot overlook the iconic "Keep Off" rug by IKEA x VIRGIL ABLOH.

This article will delve into brands whose signature is rugs. They consistently integrate them into their clothing, shoes, or accessories.

King Kennedy Rugs

Are you surprised that we have placed this brand at the top of our list? Obviously not. As GQ dubbed him, and as we can see in the description of his Instagram account, King Kennedy is a “Rug Dealer” for anyone who appreciates fine rugs.

The founder, Mikael Kennedy, began his journey as a photographer and eventually became... well, honestly, we are not quite sure how to put it... perhaps the Lord of the Rugs?

Instagram: @kingkennedyrugs

It all began when Kennedy stumbled upon an old, heavily worn prayer rug from the late 1800s. It left such a lasting impression on him that Kennedy decided to purchase it. In an interview with GQ, Kennedy remarked, “It blew my mind that I could be holding something that was that old, that had [such a visible] remnant or relic of human existence in it.” From that moment on, Kennedy began collecting Persian rugs while simultaneously pursuing a career as a professional photographer in New York.

His story of selling rugs started with an old "Mercedes". Kennedy displayed rugs on the car's hood for potential buyers to peruse on the streets. Many of Kennedy's initial clients were brands that had already been featured in his catalogue, owing to his involvement in the fashion industry. Names like Burton Snowboards and Ralph Lauren quickly became patrons.

Now, King Kennedy Rugs not only sells rugs but also offers a range of shoes, clothing, and accessories that incorporate rug pieces. For example, there is the Isadora handbag crafted from a Turkomon rug, the King Sherpa Balaclava woven in Italy using an antique Malayer rug as a pattern reference, and, of course, the iconic (d)Rug Mules.

Instagram: @kingkennedyrugs

All of the assortment is exclusive and absolutely amazing. But one piece that we always admire the most is the collaboration between Mikael Kennedy and Wagner Skis on December 1, 2023.

Instagram: @kingkennedyrugs

The exclusivity lies in every detail, from how Mikael selects rugs to the opening hours of the store. In Los Angeles, the store is only open on Sundays from 11 am to 5 pm, and if you wish to visit on another day, you must request an appointment. Thankfully, worldwide delivery is available, allowing you to easily order any piece you desire.

GLOR

How would you describe Moroccan rugs? Geometric? Absolutely. Bright? At times. Cozy? Without a doubt. Meet GLOR, a brand that crafts its pieces from antique and vintage Moroccan textiles, sewing them in California. While coats take centre stage, the collection also features stunning caps and hats. Each piece exudes brightness, coziness, and intricate geometric elements.

Instagram: @glor_coats

Recently, they launched a limited and special collaboration with the Argentinian brand FIELDS. Only 10 of these unique and formidable coats are available. The new collection features vintage textiles sourced from the Argentine countryside. Describing the collection, the founder of GLOR says, "With vibrant colours and incredible details, each coat is one of a kind. They are heavy, warm, and somehow... reassuring."

Instagram: @glor_coats

Papich Style

This Iran-based brand initially focused solely on their handmade shoes called Giveh. However, in recent years, they have expanded their offerings to include not only Giveh, but also shoes and sandals.

Everything is completely crafted by hand and you can definitely see the influence of rugs in their design. Just take a look at the intricate patterns and details — you will notice the unmistakable influence of traditional rug motifs woven into each pair. It really speaks to the brand's dedication to artisanal craftsmanship and cultural heritage.

Instagram: @shabnamasgariii

SOrugs and textiles

Istanbul-based Şeref Özen is widely recognized as one of the leading authorities globally on Central Asian textiles. With nearly three decades of experience, he has garnered extensive expertise through extensive travels and research into rugs and antique textiles worldwide.

His collection of exclusive rugs is expansive and of exceptional quality, serving as a testament to the rich cultural heritage of the regions they originate from. In addition to his renowned rugs, Şeref Özen also creates exquisite pillows and cushions, each crafted with the same meticulous attention to detail and craftsmanship.

Instagram: @sorugsandtextiles

Ali Cha'aban

Multidisciplinary artist (or as he describes himself "the 'why not?' artist"), the creative director of YKONE, Ali Cha'aban has been dubbed by Vogue Arabia a Persian rug enthusiast. While he hasn't ventured into creating clothes, shoes, or accessories with rugs yet, we have a strong feeling that he will.

Ali is known for his imaginative use of carpets, covering objects like a "paper plane" (it was actually created using plywood) and chairs. One of our favourites is the jug, also adorned with a rug.

Instagram: @alichaaban

These jugs are part of the artwork "Metamorphosis," which was showcased at the Islamic Arts Festival. Ali describes it as follows: "The artwork talks about the communal dynamics of the Lebanese 'Ibrik' water jug. Community has its imposed elements which are shared through consciousness of different hands sharing the jug; defining that in order for an entity to be communal it has to propose a shared emotional connection and must fulfil a collective need."

by Alexandra Mansilla