Recently, you might have listened to our first episode of the “Eat Bag” podcast. We all got very inspired to see how the brand will be developed in the future, learning so much about it’s history. 

Timely, Hermès has now launched a fusion-comeback of one of the episode’s stars — the Kelly Bag and anyone now can see how Kelly has changed over time live in the Mall of the Emirates.

The brand continues to redefine luxury with its Kellymorphose collection, an audacious celebration of the iconic Kelly bag through the lens of high jewellery and movement.

Designed by Pierre Hardy, Creative Director of Hermès Jewelry, Kellymorphose explores the transformative essence of the Kelly bag, shifting from functionality to ornamentation in an exquisite interplay of form, materials, and proportions.

The Kellymorphose collection deconstructs the Kelly bag's architectural lines — its side straps, clasp, padlock, and keyholder — and reimagines them in jewellery. With precision and flair, Hermès transforms these functional elements into stunning adornments, elevating their simplicity into pure enchantment. 

As Hardy explains, “The Kelly bag elevates its functional components... I do the same with Kelly jewellery, by reinterpreting or disrupting its original lines.”

Listening to our episode you might have wondered how to turn around this sophisticated icon to make it more up-to-date and yet again Hermès came back with the surprising answer. 

Each piece in the collection is a tribute to Hermès' commitment to craftsmanship and innovation. Featuring materials like rose gold, white gold, silver, black spinels, and of course diamonds, Kellymorphose pieces are versatile, offering multiple ways to wear and style. 

You can literally wear the bits and pieces of this iconic bag.

Our highlights include:

To learn more about the iconic Kelly and understand why Kellymorphose is an important milestone for Hermès, listen to Eat Bag podcast on STR.