So Much Trouble: The Store Where Vintage Lives

by Hayley Alexander

So Much Trouble: The Store Where Vintage Lives

28 Apr 2024

Vintage drip and cocktail sips — could there be a more enticing combination? Welcome to “So Much Trouble”, this gem, glistening next to “Papas Restaurant” in the “InterContinental Hotel”, Dubai Marina. This oasis of style curated by Dominique Laird and Carmel Harrison beckons all who dare to indulge in a taste of luxury vintage. “Second hand, but never second best” is the motto.

You step through the doors, and every fabric and stitch tells a story, every sip of your cocktail a toast to timeless elegance. It is a fashionista's dream come true, a playground for those who appreciate the finer things in life — and maybe, just maybe, a little trouble along the way.

Instagram: @somuchtroubledubai

What sets "So Much Trouble" apart is its unique interiors and carefully picked decor — sourced from thrift stores across America and Europe. Each piece, selected by creative director Dominique, adds a touch of intrigue to the boutique's ambience. You can find here quirky finds like a vintage red lips-shaped telephone from the 90s — all these treasures infuse the space with character and charm.

As someone who grew up amidst the trendy streets and vintage playground of Notting Hill London, I can't help but feel a thrill at the sight of this designer treasure trove waiting to be discovered. Slip dresses, power blazers, denim jackets, sequins, leopard print and more — this gem will have you acting like a kid in a candy store. From vintage Chanel to classic Yves Saint Laurent, each piece whispers secrets of its own, inviting you to become a part of its narrative.

Instagram: @somuchtroubledubai

Every piece is handpicked for its luxe quality and enduring style, ensuring that your purchase is a fashion statement as well as a conscious decision to support sustainable practices. Because let's face it — being a fashionista isn't just about looking good; it is about feeling good too, knowing that your choices are making a positive impact on the world. Vintage shopping is also a win for the planet. By giving old clothes new life, you are helping to reduce waste and lessen your environmental impact. Plus, there is something special about wearing a piece of history — it is like owning a little slice of the past. So next time you are on the hunt for something unique, consider checking out "So Much Trouble", you never know what hidden gems you might find hanging on the rails.

"So Much Trouble" is more than just a boutique; it is a destination. Located in the heart of Dubai Marina, this store brings a unique blend of pre-loved fashion and timeless vintage classics to the city's bustling fashion scene. And with the rise of sustainable fashion and a growing appreciation for timeless style, stores like "So Much Trouble" are becoming increasingly popular.

Whether you are a seasoned fashionista or just someone looking to add a touch of vintage flair to your wardrobe, "So Much Trouble" welcomes you with open arms.

by Hayley Alexander