On March 21, the Arab world celebrates Mother’s Day, and it is yet another reminder to say thank you for the incredible work mothers do — often without even realising just how much they give.

For everything they do, for the way they shape our world, it only feels right to give them the world in return.

To mark the occasion, some brands are launching special campaigns — here are a few of them! Spoiler: expect plenty of diamonds.

Swarovski partners with Hia Magazine to honour the beauty of motherhood through an exclusive collaboration featuring Rym Saidi and her daughters, Bella and Sophia.

The campaign captures the essence of love, elegance, and connection, celebrating the deep and timeless bond between mother and child. With a focus on the magic of gifting, Swarovski highlights how jewelry can be more than just an accessory — it is a symbol of appreciation, cherished memories, and the unbreakable love between mothers and their children.

Pandora has put together a special collection of jewellery, making it easier than ever to find a gift that truly speaks from the heart. Whether it is charming bracelets, elegant rings, delicate necklaces, or timeless earrings, there is something for every mom — no matter her style.

Etika Jewels presents a collection of timeless pieces perfect for Mother’s Day. From delicate necklaces and elegant bracelets to shimmering earrings, each piece is designed to complement her everyday look and transition effortlessly from day to night.

Lightweight, durable, and made to last, these jewelry pieces are perfect for moms who are always on the go. Plus, select styles come with engraving or birthstone options, adding a personal touch to make each gift truly unique.

Parure Atelier presents a radiant collection for Mother’s Day, celebrating the rare beauty of Tourmaline Paraiba and Yellow Diamonds — two of nature’s most precious gems.

Symbolising the warmth and strength of maternal love, each piece is crafted as a timeless expression of gratitude, designed to be treasured for generations.

12storeez presents an exclusive collection that blends classic silhouettes with modern sophistication. Featuring flowing silk dresses, chic capes, versatile blouses, and tailored trousers, each piece is designed for effortless elegance.

Soft earthy tones — warm yellows, terracottas, and neutrals — bring warmth and refinement to the collection, while luxurious fabrics and minimalist cuts ensure the perfect balance of comfort, style, and versatility.