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In Lebanon, fashion is more than what you wear — it is what you carry. A memory, a message, a piece of the past woven into the now. Whether it is the quiet poetry of embroidery, the emotional storytelling of everyday moments, or a romantic silhouette that feels like a daydream, local designers are redefining what it means to dress with meaning. Meet the labels that honour craft, community, and the women who inspire them.
Salim Azzam
Growing up in a small village in Mount Lebanon, Salim Azzam was surrounded by women who only wore modest black dresses and white veils. While their clothing was defined by tradition, their creativity found an outlet in intricate hand embroidery. That quiet yet powerful form of self-expression became the inspiration — and foundation — for his namesake label, which pays homage to the humble spirit of rural life.
Salim Azzam is more than just a fashion brand; it is a community-driven initiative. Every piece is hand-crafted in the Chouf mountains by local women who preserve age-old embroidery techniques while giving them a contemporary twist. From tailored shirts and loose-fitting silhouettes to delicate motifs inspired by nature and tradition, the designs echo the landscape and stories of Salim’s homeland — quiet, thoughtful, and rich in heritage.
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Yassmin Saleh
Founded by Lebanese sisters Yassmin and Farah Saleh, the brand is an intimate reflection of their creative bond and shared story. Raised in Abu Dhabi, the sisters returned to Beirut with a vision: to build a label that explores the inner world of the Lebanese woman — her emotions, her memories, her space.
Based in the heart of Beirut, the brand works closely with local artisans. From the very beginning, the goal has been to sustain and reimagine Lebanon’s craftsmanship, and each collection is the result of that ongoing dialogue. Beirut, in fact, is at the heart of it all. Every Yassmin Saleh collection draws from the city’s rich cultural landscape and everyday beauty, transforming fleeting moments into lasting pieces — garments that feel like keepsakes.
Inspired by the stories of the women around them, the sisters channel personal experiences, heritage, and emotion into their designs. For them, fashion is a language of vulnerability and strength, where each piece tells a story that goes beyond surface style.
The label has several clothing lines: Earthline embraces sustainability through circular design. Moonline curates effortless pieces for every hour of the day. Sunline turns emotion into couture with artisanal techniques. Groundline offers thoughtful basics that carry the season’s story. Waterline connects it all with modular styling pieces. And Joyline, a limited-edition line, gives back to mental health causes — where fashion becomes a form of care.
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Sandra Mansour
Sandra Mansour is a Beirut-based fashion label known for its romantic, detail-rich designs that blend softness with strength. From ethereal bridal gowns to modern ready-to-wear, the brand celebrates femininity through storytelling, texture, and movement. Guided by founder Sandra Mansour’s artistic background, each collection is crafted with emotion and intention — for women who dream with heart and dress without compromise.
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