Local Trends: UAE-based Fashion Brands To Know

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by Yaseen Dockrat

Local Trends: UAE-based Fashion Brands To Know

4 Feb 2024

Renowned for its luxury and progressive thinking, Dubai is a beacon of architectural marvels, cultural luxury, and fertile ground for pioneering fashion initiatives. Recently, locally nurtured labels embodying the city's cosmopolitan essence have emerged globally, seamlessly blending traditional craftsmanship with contemporary aesthetics. From high-end couture to trailblazing streetwear, these Dubai-based fashion enterprises are reshaping the global perception of elegance and fashion.

Bouguessa

Distinguished for its minimalist yet sumptuous approach to women's fashion, Bouguessa has garnered international recognition for its refined abayas and contemporary ready-to-wear collections. Every piece is meticulously curated, harmonising modern design with entrenched traditional influences.

Instagram: @bouguessa

Madiyah Al Sharqi

The eponymous label of Madiyah Al Sharqi focuses on contemporary sophistication, emanating modernity and refinement. Led by Sheikha Madiyah Al Sharqi, daughter of Fujairah's ruler, the brand amalgamates opulent fabrics with modern silhouettes, catering to discerning, fashion-forward women. Esteemed within the region and beyond for its craftsmanship and meticulousness, Madiyah Al Sharqi's collections blend minimalism with luxury, epitomising timeless style.

Instagram: @madiyahalsharqi

Hessa Falasi

A pioneer of modest fashion in Dubai and the UAE, Hessa Falasi's brand identified the need for chic yet conservative clothing, epitomising sophistication and grace. Devoted to offering stylish ensembles without compromising modesty, the brand has gained prominence among women seeking refined, fashion-forward choices resonating with modern Middle Eastern women.

Instagram: @hessafalasi

Sana Al Maktoum Fine Jewelry

Her Highness Sheikha Sana Al Maktoum, a certified gemologist, launched her eponymous label embodying exquisite craftsmanship and refined elegance in the Middle East's jewellery landscape. The brand reflects Sheikha’s ardour for crafting timeless pieces, blending traditional artistry with contemporary sophistication. Each creation is meticulously honed, presenting a harmonious fusion of heritage and innovation, bedecked with precious stones and intricate detailing.

Instagram: @sanaalmaktoumofficial

KAGE

Specialising in luxury abayas and modest wear, Kage, under the creative direction of Basma Abu Ghazaleh, combines sophistication with cultural nuances. The brand's elegant designs, adorned with intricate embellishments and refined tailoring, redefine modest fashion with a contemporary edge.

Instagram: @ilovekage

Reemami

Founded by Reema Al Banna, Reemami epitomises contemporary style infused with artistic flair. This Dubai-based label captivates with vibrant hues, playful patterns, and innovative designs. Reemami's collections often blur the lines between fashion and art, embodying a bold and dynamic aesthetic that resonates with individuals seeking conversation-starting clothing.

Instagram: @reemamiofficial

By Dana al Ansari

Exuding sophistication and modernity, By Dana al Ansari echoes the vision of its founder, Dana al Ansari. The brand's collections exude understated elegance through clean lines, impeccable tailoring, and luxurious fabrics. Prioritising versatility and timeless silhouettes, By Dana al Ansari offers refined pieces seamlessly transitioning from day to evening, catering to those embracing chic attire.

Instagram: @bydanaalansari

Azzalia

Helmed by Sheikha Amal bint Ahmad Al Maktoum, Azzalia symbolises luxury and glamour. Specialising in intricately embellished and luxurious modest wear, the brand elevates traditional silhouettes with contemporary twists. Azzalia's collections feature lavish fabrics, ornate detailing, and impeccable craftsmanship, appealing to a diverse clientele seeking elegant attire reflecting modesty and sophistication.

Instagram: @azzalia.ae

Ahlam Shahin

Ahlam Shahin's eponymous brand celebrates feminine grace and intricate craftsmanship. Renowned for exquisite kaftans and elegant eveningwear, Ahlam Shahin's designs embrace flowing silhouettes, delicate fabrics, and meticulous embellishments. Each piece exudes refined luxury, captivating individuals seeking glamour while preserving cultural richness and sophistication.

Instagram: @ahlamshahinatelier

These Dubai-originated fashion brands showcase diverse styles, mirroring the city's cosmopolitanism and embracing creativity in the fashion industry. Ranging from avant-garde designs to timeless elegance, each brand imparts its unique signature to the global fashion panorama, contributing to Dubai's status as a vibrant hub of innovative luxury in the fashion world.

by Yaseen Dockrat