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by Iffat Nawaz

8 Fashion Influencers From UAE Leading Regional Trends

30 Jun 2025

Tired of generic fashion advice? In the United Arab Emirates, where a staggering 98.98% of the population is active social media users, a new wave of style mavens is dictating what's hot and what's not. This isn't just about pretty pictures; it is about powerful influence. Surveys reveal that an astounding 3 in 4 UAE residents actively follow social media influencers, with a significant 63% likely to purchase fashion and beauty products based on their recommendations.

The UAE, a melting pot where global trends seamlessly intertwine with local preferences, has become a golden opportunity for these digital tastemakers. From high-end luxury to everyday chic, Dubai fashion influencers and fashion influencers in UAE are not only showcasing stunning outfits but also fostering trust and cultural relevance.

Let's dive into the world of incredible UAE Instagram influencers who are undeniably leading regional trends and reshaping the way the Middle East fashion scene evolves.

Leena Al-Ghouti

Leena Al-Ghouti, a prominent Dubai-based fashion influencer, stands out with her amazing blend of "feminine, minimal, elegant, and sophisticated" style. As a self-professed tomboy, she brings an effortless chic to her visually aesthetic Instagram feed, where she has garnered over 283K followers. 

Beyond her individual influence, Leena is also the Co-Founder of Stacksofficial. She has made notable appearances at international events, such as the Burberry Show at London Fashion Week in 2019, further solidifying her position among the top fashion influencers in UAE who are shaping regional trends.

Amany Fawzi

The fashion landscape in the Middle East is dynamic, with Dubai at its lively heart. Leading this exciting evolution are Dubai fashion influencers who are not just following global trends but actively shaping them, making a significant impact across the region.

Among these style trailblazers, Amany Fawzi is a prime example of an Arab fashion influencer demonstrating that personal style and cultural values can beautifully intertwine.

With her inspiring modern elegance approach, Amany proves that the hijab is an asset, not a limitation, to fashion choices. Her ability to blend modest fashion with elegant and fashion-forward aesthetics has resonated with her over 414K followers, establishing her as one of the top influencers in Dubai and a key figure among modest fashion influencers.

Salima Alaoui

When it comes to Dubai fashion influencers setting the pace for regional trends, Salima Alaoui is a doozy. This dynamic content creator and modest fashion influencer beautifully merges her global experiences, particularly from Dubai and London, into an inspiring style. 

Salima champions the notion that modesty can be exquisitely chic, regularly showcasing how to incorporate modest dresses and hijabi fashion into cutting-edge looks.

Her attention to detail and mastery of layering, as seen in her innovative styling of blazers with voluminous skirts, make her a true trendsetter among fashion influencers in the UAE. Salima's commitment to upcycling fashion through her platform, “Upsclusive,” further highlights her forward-thinking approach, proving that sustainable practices can coexist with high fashion.

Manaal Al Hammadi

Pioneering modern abaya fashion in Dubai, Manaal Al Hammadi is an exceptional Dubai fashion influencer who has redefined the traditional abaya since launching her brand in 2006. She is a visionary designer who has transformed wardrobe essentials into state-of-the-art, contemporary pieces, making her a significant voice for modest fashion influencers in the region.

Understated elegance, versatile designs and a keen eye for subtle details characterise Manaal's signature style. She champions clean lines and a muted colour palette, often accented with metallic touches, elevating the abaya into a true statement garment. Her collaborations with other notable designers further solidify her influence. 

Manaal Al Hammadi is a testament to how fashion influencers in UAE are leading regional trends, offering creative expression and originality that resonates deeply with modern women seeking both style and modesty.

Sally Javadi

While based in Denmark, Sally Javadi exemplifies the global reach and diverse interests of fashion influencers in UAE, particularly in the burgeoning street style segment. With over 331K followers on Instagram, Sally has carved out a one-of-a-kind niche as a prominent sneaker collector and style icon, challenging traditional notions of fashion.

Her approach to integrating an extensive collection of over 300 sneakers into everyday looks, from mom jeans to dresses, highlights a fun-loving yet nuanced take on Dubai fashion trends. 

Sally's journey from a psychology major to a full-time influencer underscores the power of social media in fostering communities around niche passions like sneaker culture, which is still developing in many parts of the world compared to the US or UK. Her advocacy for genderless releases in sneakers further speaks to the inclusive and forward-thinking mindset increasingly prevalent among Middle East fashion influencers. Plus, making her a relatable and inspiring voice for a broad audience.

Soha Taha

Soha Taha is a prominent fashion influencer in the UAE, celebrated for her fresh and innovative approach to modest dressing. This Egyptian content creator, designer, and stylist, born and raised in the UAE, has masterfully blended traditional aesthetics with contemporary street style, setting new influencer fashion trends in the Middle East.

Soha demonstrates that "abayas are my absolute favourite style" and can be worn in a hundred ways, famously incorporating pieces like bomber jackets, culottes, and thigh-high boots, often punctuated with a chic balaclava. Her unique visual storytelling, which often pairs atypical elements, has garnered a staggering following on both Instagram and TikTok. 

Soha's influence showcases how Dubai fashion influencers are pushing boundaries, proving that modest fashion can be fearlessly modern and incredibly chic, making her one of the most popular fashion bloggers in UAE with a distinct style.

Nia Amroun

UAE fashion influencer Nia Amroun is known for her discerning approach to modest dressing, seamlessly blending style across Dubai, Riyadh and London. Her Instagram feed is a masterclass in styling oversized, covered silhouettes while maintaining flattering proportions.

Nia's signature lies in her monotone, structured looks, which are a dream for minimalists seeking inspiration modestly. She is particularly known for her impeccable abaya styling, effortlessly pairing these timeless garments with modern touches.

As a leading voice not just in the Middle East but also recognised in the UK, Nia exemplifies how Dubai fashion influencers are shaping influencer fashion trends in the Middle East by offering understated and incredibly chic interpretations of modern modest wear. Her aesthetic proves that covered dressing can be both empowering and fashion-forward.

Khlood Kibeda

Khlood Kibeda brings a refreshing and experimental edge to the roster of Dubai fashion influencers. Based between Dubai and Madrid, Khlood, a model and visual communicator, is known for a style that is "polished, yet playful," skillfully balancing classic sophistication with modern rebellion.

While her aesthetic leans into "modest-inspired" looks, she is not strictly conventional, often fusing sleek pieces with unexpected textures or vibrant pops of colour. Khlood's influence is evident in her collaborations, such as her work with Les Benjamins and her embrace of "Quiet Luxury" alongside bold statements. 

She frequently incorporates wide-legged suit pants, statement jackets, and high-end accessories, proving that style doesn't have to cost a fortune to be impactful. Khlood Kibeda embodies the evolving nature of fashion influencers in the UAE, constantly inspiring a genuine approach to personal expression.