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22 Jul 2025
We all know that these days, fashion events — and especially fashion events in the MENA region — aren’t just about runways. They are about stories, community, and that electric energy you only get when people really care about what they wear. Here is the real scoop on the 2025 fashion calendar: where to see the best looks, meet designers, and maybe even sneak into an afterparty or two.
If all the upcoming events feel like a total blur, save this calendar of fashion events we have handpicked for you.
Dubai Fashion Week
The beating heart of the Middle East fashion scene 2025. Forget what you know about “just runways”—here, you will find an all-out style festival, with everyone from rising Arab designers to international names debuting their latest collections.
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The shows happen right in the centre of Dubai Design District (d3), so expect a non-stop parade of the region’s best-dressed (and boldest) crowd. There is always that electric mix: headline-grabbing celebrity appearances, young labels making waves, and some of the best street style anywhere.
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It is also the place to catch conversations about sustainable fashion in the Middle East, panel talks that are actually worth sitting through, and wild afterparties you hear about the next morning. If you want to really see what is next in MENA fashion, this is your event.
When: Spring/Summer 2026 collections — September 1–6, 2025
Where: Dubai Design District (d3)
Sole DXB
The annual pilgrimage. More than just a sneaker fest, this Dubai event is where fashion, music, art, and basketball culture all collide. Since 2011, Sole DXB has turned Dubai Design District into a three-day urban playground, drawing everyone from international sneakerheads to Arab tastemakers.
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Photo: Julian Bajsel, Jean-Marc Jaleel, Farelbisotto, Marrwan Elhussein
Expect legendary sneaker drops (think Nike, adidas, Puma), wild pop-ups, art installations, panel talks, and some of the best street-style moments you will catch all year. There are basketball tournaments, brand collabs, limited-edition merch you will see nowhere else, and enough DJ sets to keep the crowd moving long after dark.
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Photo: Julian Bajsel, Jean-Marc Jaleel, Farelbisotto, Marrwan Elhussein
It is one of the best places in Dubai to see how urban fashion in MENA is evolving, and a goldmine for discovering local designers and creatives. You might come for the sneakers, but you will stay for the community — and the afterparties.
When: December 12–14, 2025
Where: Dubai Design District (d3)
Riyadh Fashion Week
Saudi Arabia’s official fashion week. First launched in 2023, this is the official Saudi fashion week, and it is making a serious impact on the global fashion map. Now back for its third edition, RFW is where the region’s fashion energy hits a whole new level. If you are searching for top fashion events in Saudi Arabia or want to see what is next in the Middle East fashion scene 2025, this is your ticket.
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Qormuz, Nora Al Shaikh, SAMAR NASRALDIN
Over six days, Riyadh Fashion Week brings together the best of Saudi and international designers for major runway shows, creative pop-ups, panel talks, and a real behind-the-scenes look at what makes the Saudi fashion industry tick. Last year saw 30+ Saudi labels — from haute couture to ready-to-wear, menswear, accessories, and streetwear — plus plenty of international buzz. The venues change every year, but expect a mix of iconic Riyadh locations like Tuwaiq Palace, Digital City, and the JAX District.
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NOBLE & FRESH
Riyadh Fashion Week is about sustainability, heritage crafts, and the future of Arab design. There are industry seminars, networking for buyers and designers, and showrooms highlighting emerging fashion talent in the Middle East.
When: October 15–20, 2025
Where: Venues across Riyadh (locations TBA)
Heya Arabian Fashion Exhibition
If you want to catch the pulse of the Doha fashion scene, Heya Arabian Fashion Exhibition is the one to watch. Every year, it brings together over 150 local and international brands — think everything from traditional abayas to avant-garde couture. Expect daily runway shows, creative gallery exhibitions, designer talks, and hands-on workshops. Heya is known for celebrating women-led entrepreneurship in the region and giving new voices a real platform. Whether you are a buyer, a creative, or just a fan of contemporary art and fashion in Doha, this is where you want to be. It is buzzy, packed with ideas, and free to attend.
When: December 12–17, 2025
Where: Doha Exhibition & Convention Centre (DECC)
Beirut Fashion Week
A long-awaited return of Lebanon’s signature style showcase — on November 23–26, 2025. Expect runway glamour and off‑schedule events that harness Beirut’s world‑renowned creative buzz.
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ZUHAIR MURAD Fall-Winter 2025/26 Haute Couture collection
This annual highlight on the fashion events MENA calendar brings together Lebanese flair and international flair, complete with Beirut Fashion Awards and curated showcases. It is a chance to experience the region's rich creative energy, but with that uniquely Lebanese twist.
When: November 23–26, 2025
Where: Downtown Beirut & BIEL convention spaces
Lagos Fashion Week
Lagos Fashion Week is a must on any list of top fashion events in the MENA region 2025 (and beyond). Launched in 2011 by Omoyemi Akerele, this event is now the heart of contemporary fashion in Nigeria and a huge influencer for the whole continent. Every October, the city becomes a vibrant runway — think bold street style, up-and-coming African designers, and global press flying in to catch the buzz.
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E • ESS • OH by Lee man
What sets Lagos Fashion Week apart is its focus on sustainability, local artisans, and next-gen talent. You will find designer showcases, eco-minded talks, workshops, and pop-ups, all buzzing with the kind of energy you can only find in Lagos.
When: October 29–November 2, 2025
Where: Federal Palace Hotel, Victoria Island, Lagos
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