Saudi Arabia is home to modern, stylish, and fashionable people. And if you are here to doubt my claim — stay a little longer, and I will prove it is more than just words. Today, we are diving into the stories of local Saudi fashion brands — the ones that make you shine and instantly spark an icebreaker in any conversation.

But of course, I am not doing this alone. We need an expert — someone whose fashion sense and sharp wardrobe are always close at hand. No long introductions needed, since you have already met him before. Here we go again with Osama Almohsen, as he shares his favourite Saudi brands — top five favourites!

“See beyond what you can touch” is the motto of this Saudi-based fashion brand. What does that phrase bring to mind? For me, it is the image of standing in the sand (fitting, since "Torba" translates from Arabic as "sand"), gazing into the distance where nothing is clear — no water, no strangers — and wondering: is this simply my mind conjuring illusions, or something real that I am sensing?

That is the magic of a fashion brand that fires up your imagination. A single slogan can unfold entire landscapes in your head. And if words alone can do that, imagine what happens when you actually wear it — layered, urban, yet still cosmic. So Torba. So it.

This brand lives at the intersection of fashion and architecture — a reflection of its founder’s background — and you can feel it in every piece. Each garment is approached as a three-dimensional structure, exploring form where proportion is everything and the choice of material becomes the final touch that completes the masterpiece.

The big news for fans? A recent collaboration with none other than adidas. Think playful design, unexpected silhouettes, football-inspired details, and adidas’ iconic graphics — all colliding to create something genuinely distinctive.

The founders say the main inspiration behind Bucketbox comes from Jeddah. But I wouldn’t pin it down to just one city — its vision, comfort, and style capture the spirit of Saudi life as a whole. Think late-night café runs in a perfectly cut polo, or family desert drives in a crisp hoodie casually declaring “I Love Saudi.”

Blending comfort with urban cool, Bucketbox has become a manifesto for a new generation: sporty, effortless, and unapologetically local.

If you ever sit down with HINDAMME’s designer, Mohammed Khoja, and ask about the inspiration behind his work, don’t expect a short or simple answer. Instead, prepare for something expansive — a journey through Islamic culture, the verses of Arabic mystic poets, astrological symbols, the deep history of Saudi Arabia, and, finally, something more down-to-earth, like the dramatic landscapes of AlUla pinned to your “wish board” for the year’s end.

But how does it feel to wear so many layers of meaning? That answer is far shorter. Surprisingly, it is fun and effortless — modern, bold, and unapologetically Saudi.

Founded by siblings Ahmad and Razan Hassan, KML has quickly captured the hearts of fashion lovers in Saudi Arabia. Their designs strike a fine balance — honouring Saudi heritage while giving it a bold, contemporary twist. The tradition, but upgraded.

The real turning point came at Riyadh Fashion Week 2023, where KML unveiled a collection that fused Saudi heritage with — who would have imagined — Japanese design philosophy. So whether it is Paris Fashion Week or a photoshoot in AlUla, one thing is certain: in KML, you will need to get used to people asking, “Where did you get that?”