Once, this was the House that made deconstruction fashionable — and now they are up for construction, quite actual one. Meet Maison Margiela Residences on Dubai’s Palm Jumeirah, where Maison Margiela turns its conceptual eye to bricks and mortar. In collaboration with Alta Real Estate Development, the project marks the Maison’s first foray into the world of residential design — where fashion, architecture, and a hint of existentialism meet under one minimalist roof. It is less about moving in, more about inhabiting a philosophy.

Maison Margiela — the fashion house known for anonymity, irony, and impeccable tailoring — has teamed up with Alta Real Estate Development to create a limited collection of 25 bespoke residences. Italian architect Carlo Colombo, alongside Margiela’s in-house design team, has turned the brand’s fascination with materiality and transformation into a liveable form.

Expect architecture that whispers rather than shouts. Travertine, resin, and optical white dominate the palette, with bespoke furnishings conceived exclusively for the project — sofas, chairs, tables, and lighting that could double as art installations. The amenities follow suit: an art gallery, curated library, fitness studios, infinity pool, spa, and a Margiela Café where espresso meets existential reflection.

Because once you have mastered garments, walls are the next logical canvas. The Maison has always treated space as part of its narrative — from immersive show sets to its surreal hotel interiors in Paris. This new chapter takes Margiela’s codes of deconstruction, trompe-l’œil, and transformation, and translates them into architecture. It is fashion’s version of nesting, only more conceptual.

Not at all. The Maison has long flirted with interior design — from the La Maison Champs Élysées hotel in 2011 to its objets d’art: bottle lamps, feather pens, and those unmistakable white cushions. The Residences are simply the most ambitious expression yet, turning the quiet drama of Margiela’s aesthetic into a daily environment.

It is the new haute pursuit — where lifestyle becomes the ultimate luxury. Armani has its name etched into the Burj Khalifa, Bulgari has its island of elegance on Jumeirah Bay, and now Margiela joins the skyline with a more cerebral interpretation of comfort. Fashion brands no longer stop at wardrobes; they are curating entire ways of living. After all, if you can't wear Margiela, you may as well live inside it.