Ramadan Kareem: Fashion And Modesty

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by Ashas Bukhari

Ramadan Kareem: Fashion And Modesty

15 Feb 2024

Ramadan, often referred to by Muslims as Ramadan Kareem (gracious), is a sacred Islamic month characterised by fasting, prayer, and reflection. It is a time of spiritual growth and self-discipline. For adherents to Islam, fashion and modesty hold significance. As the region's holiest month approaches, Ramadan-compatible fashion is gaining momentum in the UAE. This article explores the relationship between fashion and modesty from a Ramadan perspective.

Expatriates and residents in the UAE observing Ramadan may embrace a style that reflects the Gulf's cultural traditions and religious beliefs. Modesty is crucial during Ramadan for many Muslims, as it fosters humility and a focus on spiritual growth.

During this holy month, it is common for UAE residents to opt for clothing that covers their bodies more modestly, such as loose-fitting garments and headscarves for women. However, modesty does not necessitate sacrificing style.

Many people find creative ways to express their fashion sense while adhering to modesty guidelines. It's all about finding a balance that makes you feel comfortable, confident, and respectful of your faith. Fashion and modesty can coexist, enabling individuals to showcase their unique style while honouring the principles of Ramadan.

The evolution of Ramadan fashion

The concept of Ramadan and fashion is not new. Fashion has always been a way for people to express themselves and celebrate special occasions. Over the years, designers and fashion houses have recognised the significance of Ramadan and created collections tailored to this holy month.

Around a decade ago, DKNY made headlines as one of the first mainstream brands to announce a Ramadan-specific collection. This was a significant moment in the fashion industry, highlighting the growing recognition of Ramadan's importance and the diversity of the Muslim market. Since then, other brands have followed suit, creating Ramadan collections catering to the unique fashion needs of this time.

Source: DKNY

What not to wear during Ramadan

Today, the UAE is a vibrant, multicultural nation home to people from around the globe. Many of the UAE’s residents do not adhere to the Islamic faith. Though they are not expected to sacrifice their style on the altar of propriety, respecting the host nation's culture is prudent. Therefore, during Ramadan, it is generally advised to avoid wearing revealing, tight-fitting, or immodest clothing. This includes outfits that expose a lot of skin, such as shorts, tank tops, or low-cut tops. Choosing clothing that provides adequate coverage and promotes a sense of modesty and respect is crucial. Remember, the focus during Ramadan Kareem is on inner reflection and spirituality, so dressing in a way that reflects these values is highly encouraged.

Why modesty?

Modesty is highly valued in Islamic teachings and is essential to Ramadan. It encompasses physical modesty and modesty in behaviour, speech, and appearance. During Ramadan, individuals strive to dress in a way that reflects these values, promoting humility, respect, and a focus on inner beauty.

Modest fashion trends

Modest fashion has gained popularity in recent years, and during Ramadan, individuals embrace various styles that align with their cultural traditions and religious beliefs. Let’s explore some popular modest fashion trends during this holy month:

Modest clothing:
Headscarves and hijabs:
Colours and patterns:
Modest activewear:
Embracing individuality:

Ramadan fashion campaigns

Notable names such as Elie Saab, Zuhair Murad, Dolce & Gabbana, Dior, Burberry, and Gucci often dedicate their collections to Ramadan. These designers are known for their stunning creations, incorporating intricate details, luxurious fabrics, and elegant silhouettes. Their designs often feature traditional elements with a modern twist, making them perfect for Ramadan fashion. Whether glamorous evening gowns, stylish abayas, or chic kaftans, these designers make waves in the fashion scene during this holy month. Seeing how they bring creativity and innovation to Ramadan fashion is exciting.

Additionally, brands like Zara, H&M, and Mango also offer stylish options for Ramadan fashion, catering to a broader range of budgets. These brands understand the importance of modesty during the holy month and create fashionable and appropriate pieces for the occasion. It is great to see the fashion industry embracing and celebrating Ramadan with its unique collections.

Ramadan designers in the UAE and Saudi Arabia

Some up-and-coming designers in the region are making a name for themselves in the fashion industry. One such designer is Bambah, a Dubai-based brand known for its retro-inspired designs and feminine silhouettes.

Instagram: @bambah

The next big trend in Ramadan 2024

At this point, it is crucial to acknowledge an intriguing aspect: the anti-fashion approach. With roots extending well beyond the latest runway showcases, this movement holds the potential to emerge as the next significant trend in Ramadan fashion.

Embracing a more minimalistic and less trend-focused approach to fashion during Ramadan can allow us to shift our focus back to the true essence of this holy month. It is about finding inner peace and spirituality and connecting with our faith.

We can create a unique Ramadan style that goes beyond fleeting trends by prioritising simplicity, modesty, and personal expression. This movement towards a more meaningful and intentional approach to fashion during Ramadan is genuinely inspiring.

The true essence of Ramadan

Let's discuss the pressure to keep up with the ever-increasing trends during Ramadan. Seeing so many new styles and designs can feel overwhelming. But it is important to remember that fashion trends come and go, and it is okay to follow only some of them.

Instead of feeling pressured to keep up with all the trends, focus on finding pieces that truly resonate with your style and make you feel confident and comfortable. Remember, fashion should be fun and expressive, not a source of stress. Do not let the pressure of trends overshadow the true essence of Ramadan.

A balance between modesty and fashion

It is interesting to consider how our clothing choices can align with our faith and lifestyles during Ramadan. Many people opt for more practical and comfortable clothing during this time, allowing them to focus entirely on their spiritual practices and observances.

Modesty in clothing is also a reflection of inner values and a way to maintain a sense of humility and modesty throughout the day. It is essential to balance expressing personal style and adhering to religious guidelines, ensuring that our clothing choices enhance our spiritual experiences rather than hinder them.

Commercialising Ramadan Kareem

Ramadan Kareem has indeed become increasingly commercialised in the West. As awareness and understanding of Ramadan grows, businesses recognise the market potential and start catering to the needs and preferences of Muslim consumers during this holy month.

From unique Ramadan-themed advertising campaigns to brands launching exclusive collections, the commercialisation of Ramadan has become more prevalent. While some may view this as a positive development that allows for more diverse options and inclusivity, others may have concerns about the potential dilution of the spiritual significance of Ramadan.

It is essential to strike a balance and remember the true essence of Ramadan amidst the commercialisation.

Conclusion

Fashion and modesty can coexist harmoniously. Fashion and modesty during Ramadan Kareem go hand in hand, allowing individuals to express their style while adhering to their faith. With the rise of Ramadan collections from renowned designers, there are now more options than ever to find fashionable yet modest clothing.

The important thing is to find a balance between staying true to our faith and embracing our style. So, in Ramadan Kareem 2024, let us rock those stylish outfits while maintaining the essence of modesty.

by Ashas Bukhari