In love with Swiss watches, vintage cars, spontaneous trips, and cycling
/medium_1122_c316ecf55b.jpg?size=66.33)
Dubai pushes everyone to want more, but maybe the real achievement is everything you have already built without noticing
by Sofia Brontvein
8 Dec 2025
/medium_55_a0df4dc6d1.jpg?size=57.35)
You can hit every KPI and still fail as a leader — until you understand that people, not pressure, drive performance
by Sofia Brontvein
29 Nov 2025
/medium_getty_images_Uv_Uq374_BO_Ec_unsplash_1_ed63cb827c.jpg?size=20.9)
Wearables finally show what science always knew — female physiology has its own rules, rhythms, and performance patterns
by Sofia Brontvein
26 Nov 2025
/medium_ykepotei_a_minimalist_and_unusual_illustration_of_people_in_c_035cf078_4c26_41e7_9304_1366303bc5d7_2_2b700134ce.png?size=614.14)
You won’t find your people in bars or brunches — but you will find them at 6 am, sweaty, starving, and strangely loyal
by Sofia Brontvein
25 Nov 2025
/medium_reesmada_c_Rfkyc_M8f4k_unsplash_1_09f928e09f.jpg?size=91.5)
Especially if you are doing all that cardio
by Sofia Brontvein
21 Nov 2025
/medium_0_3_1_2d04e35b94.jpg?size=81.51)
Cardio burns calories, sure, but without strength training you are basically a skinny engine on fragile wheels
by Sofia Brontvein
14 Nov 2025
/medium_66212645e0a1903d09eb4302_GLD_4208_be37ac2091.webp?size=35.49)
Forget cold plunges and green juices — Sanctum’s founder Luuk Melisse is bringing a louder, sweatier, more human kind of wellness to Dubai
by Sofia Brontvein
12 Nov 2025
/medium_IMG_9048_94726a1f91.jpg?size=110.98)
Because no one grows on the easy road
by Sofia Brontvein
11 Nov 2025
/medium_ron_baron_N_Bk_Sk_Iho_PEY_unsplash_d18c05fdc7.jpg?size=33.03)
From desert brutalism to futuristic constructivism, Doha’s architecture reads like a time-lapse of ambition — a skyline written in concrete, glass, and confidence
by Sofia Brontvein
7 Nov 2025
/medium_3_Museum_of_Islamic_Art_3dde406869.jpg?size=23.73)
Together, MIA and Mathaf are proof that Qatar didn’t just collect art; it collected identity
by Sofia Brontvein
6 Nov 2025
/medium_Art_Basel_Qatar_2026_Doha_impressions_73_1_1_25281321b1.jpg?size=74.97)
I arrived in Doha cycling at dawn, museum-hopping by day, and realised that the city is no longer catching up — it is calling the tune
by Sofia Brontvein
4 Nov 2025
/medium_0_1_1_9419a63c3f.png?size=880.63)
Behind the sunsets and Instagram reels, Dubai isn’t a dreamland — it is a city that will test your limits, and sometimes your sanity
by Sofia Brontvein
29 Oct 2025
/medium_0_3a20c95132.jpg?size=74.96)
We don’t hide our breakdowns anymore. We frame them in 16:9
by Sofia Brontvein
25 Oct 2025
/medium_1111_b256d8f058.jpg?size=57.48)
“Fine” is Dubai’s unofficial language — the polite translation of "I’m drowning but my pool has a view"
by Sofia Brontvein
21 Oct 2025
/medium_processed_59_E2549_F_C451_4050_8_B5_C_8_DC_16_E9_C35_B2_ed87aaf478.jpeg?size=38.7)
Cycling in Dubai is no longer just a sport — it is a culture, a social code, and probably the city’s most photogenic obsession
by Sofia Brontvein
16 Oct 2025
/medium_11_10fcb68c5a.jpg?size=42.62)
Because when your career, housing market, and mental health collapse, at least your personality can still stand
by Sofia Brontvein
13 Oct 2025
/medium_01_ecd576f81f.jpg?size=47.52)
You can outrun your problems, but not your mitochondria
by Sofia Brontvein
12 Oct 2025
/medium_0_1_2_b3fd1ebca0.jpg?size=36.95)
Cycling in Dubai is not just a hobby — it is a lifestyle, a cult, and occasionally a death wish if you skip sunscreen
by Sofia Brontvein
7 Oct 2025
/medium_porschecentredubai_1758792498_3729344237796908610_1709465420_1_04277967b3.jpg?size=53.73)
Sometimes the best way to clear your head is to drive a 911 into the mountains and pretend your inbox doesn’t exist
by Sofia Brontvein
7 Oct 2025
/medium_556c_2_5a63cb7853.jpg?size=56.27)
Because nothing feels worse than sitting still when you have trained yourself to move
by Sofia Brontvein
6 Oct 2025