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Sofia Brontvein
In love with Swiss watches, vintage cars, spontaneous trips, and cycling
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Altamash Javed On Why Good Photography Is About Taste, Not Equipment
Photographer Altamash Javed on capturing fashion in Cappadocia with iPhone 18 Pro Max, trusting his instincts and why good taste matters more than equipment
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It Was Never Just About the Bike: How Cycling Helped Me Find My People In Dubai
We start sports to become fitter, but sometimes the biggest thing it gives us has absolutely nothing to do with performance
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Chaos Lead To More Chaos: Maybe You Don’t Need to Fix Everything
When everything starts happening at once, my instinct has always been to regain control by doing more — lately, I have started to wonder whether the answer is actually to do less
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Two Sports, One Pair of Shoes: Why adidas Is Rethinking Performance Footwear for Hybrid Athletes
Is hybrid training changing what we should expect from our shoes?
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More Is More: Why Haute Horlogerie Doesn’t Have to Be Quiet
Swiss watchmaking can still be extravagant, theatrical and wonderfully strange
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Not Everything Is a Workout: Why I Started Tracking the Rest Of My Life
After years of wearing increasingly serious fitness technology, I tried something much smaller
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Always Listening, Never Recording: How Apple Watch Tries To Understand the World Around You
Apple Watch can now remember what you missed, summarise conversations and recognise the sounds around you
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Forget the Streets: What Happens When the Treadmill Becomes the Race?
For runners living in climates where summer sends training indoors, the treadmill suddenly makes a lot of sense
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The Easiest Upgrade: Why We Should Take Sleep As Seriously As Training
We optimise how we train, eat and recover, yet one of the crucial parts of our health still happens while we are unconscious
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Apple’s New Era: The iPhone Finally Folds, While Everything Else Gets Smarter
What Apple’s biggest launch in years brings to the table
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When Self-Improvement Goes Too Far: Why Sometimes You Need To Forget Who You Are
A routine can change your life. It can also quietly take it over
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After the Pause: Why the UAE Is Ready For Its Next Chapter
After months of postponed plans and cautious optimism, the UAE is entering a new season with renewed confidence
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How WMN Moving FWD Is Changing Women’s Cycling In The UAE
Lynsey Usher on cycling, confidence, community and why women need safe spaces to move forward
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Philippe Delhotal: “It Is Very Complicated To Do Simple Things”
Creative Director of Hermès Horloger on emotion, simplicity and why watches feel like an escape
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Closing Rings, Chasing Numbers: The Truth About Apple Watch Fitness Tracking
For millions of people, Apple Watch has become a daily authority on health and fitness — but most users still misunderstand what the device is actually measuring
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Riding For Hope: Guido De Wilde’s 3,333 km Mission
This ride isn’t about distance — it is about what survival demands next
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How New Balance Turned Community Into Action In Dubai
Ana Elisa Seixas on how New Balance’s Local Legends supports runners, small businesses, and community in Dubai
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Less Noise, More Substance: The Best Novelties At Watches & Wonders 2026
At Watches & Wonders 2026, the most compelling releases weren’t the loudest ones, but the watches that refined familiar ideas into something quietly irresistible
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Comfort Over Code: Why Running Sneakers Are Becoming Everyday Uniform
Performance footwear quietly replaces lifestyle shoes — and this shift feels less like a trend and more like a behavioural reset
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Still Creating: How Dubai’s Production Scene Is Adjusting
MuArt Creative Studio founder Sergey Ulanov on Dubai’s slowdown, and why AI is both the intern and the existential threat