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Sofia Brontvein
In love with Swiss watches, vintage cars, spontaneous trips, and cycling
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Not Everything Is a Workout: Why I Started Tracking the Rest Of My Life
After years of wearing increasingly serious fitness technology, I tried something much smaller
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Always Listening, Never Recording: How Apple Watch Tries To Understand the World Around You
Apple Watch can now remember what you missed, summarise conversations and recognise the sounds around you
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Forget the Streets: What Happens When the Treadmill Becomes the Race?
For runners living in climates where summer sends training indoors, the treadmill suddenly makes a lot of sense
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The Easiest Upgrade: Why We Should Take Sleep As Seriously As Training
We optimise how we train, eat and recover, yet one of the crucial parts of our health still happens while we are unconscious
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Apple’s New Era: The iPhone Finally Folds, While Everything Else Gets Smarter
What Apple’s biggest launch in years brings to the table
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When Self-Improvement Goes Too Far: Why Sometimes You Need To Forget Who You Are
A routine can change your life. It can also quietly take it over
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After the Pause: Why the UAE Is Ready For Its Next Chapter
After months of postponed plans and cautious optimism, the UAE is entering a new season with renewed confidence
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How WMN Moving FWD Is Changing Women’s Cycling In The UAE
Lynsey Usher on cycling, confidence, community and why women need safe spaces to move forward
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Philippe Delhotal: “It Is Very Complicated To Do Simple Things”
Creative Director of Hermès Horloger on emotion, simplicity and why watches feel like an escape
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Closing Rings, Chasing Numbers: The Truth About Apple Watch Fitness Tracking
For millions of people, Apple Watch has become a daily authority on health and fitness — but most users still misunderstand what the device is actually measuring
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Riding For Hope: Guido De Wilde’s 3,333 km Mission
This ride isn’t about distance — it is about what survival demands next
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How New Balance Turned Community Into Action In Dubai
Ana Elisa Seixas on how New Balance’s Local Legends supports runners, small businesses, and community in Dubai
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Less Noise, More Substance: The Best Novelties At Watches & Wonders 2026
At Watches & Wonders 2026, the most compelling releases weren’t the loudest ones, but the watches that refined familiar ideas into something quietly irresistible
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Comfort Over Code: Why Running Sneakers Are Becoming Everyday Uniform
Performance footwear quietly replaces lifestyle shoes — and this shift feels less like a trend and more like a behavioural reset
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Still Creating: How Dubai’s Production Scene Is Adjusting
MuArt Creative Studio founder Sergey Ulanov on Dubai’s slowdown, and why AI is both the intern and the existential threat
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Style Over Speed: Why City Bikes Make Perfect Sense
In Dubai, where aesthetics are part of everyday life, city bikes offer a rare combination of comfort, elegance, and effortless movement
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I Hate Drinking Water. How Can I Stay Hydrated?
You aren’t the only one who strongly dislikes still water — and no, it doesn’t mean you are doomed to chronic dehydration
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The Discipline Of Ordinary Days: Routine As a Form Of Mental Stability
When the world starts moving faster than your nervous system can process, routine stops being boring. It becomes infrastructure
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Humans Over Headlines: Why People Matter More Than News Right Now
When headlines amplify anxiety, the presence of real people often restores balance
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When Action Becomes Chaos: Learning To Pause When Everything Feels Urgent
Uncertainty pushes us to act, but constant action often creates more chaos than clarity