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Lifestyle urban media — united by creativity, elevating community. We bring together diverse voices to showcase the richness of MENA's urban culture. We believe compelling storytelling can inspire, unite, and create positive change

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STR

Pump Fiction: Miu Miu Ballerinas — the Flat That Stood Tall

No pumps. No platforms. Just vibes

by Dara Morgan

28 Oct 2025

Pump Fiction: Alexander McQueen’s Armadillo — Lady Gaga’s Favourite Fever Dream

Part sea monster. Part ballet pointe shoe. All legend

by Dara Morgan

21 Oct 2025

Pump Fiction: Amina Muaddi Begum — Cinderella With Wi-Fi

Glass slipper energy, crystal sunburst included

by Dara Morgan

14 Oct 2025

Pump Fiction: Maison Margiela’s Tabi — the Hoof That Stomped Into Legend

Half human, half creature, wholly unforgettable

by Dara Morgan

7 Oct 2025

Pump Fiction: Chanel Slingbacks — Quiet Shoes, Loud Legacy

Beige. Black. Two tones that rewrote the rules of chic

by Dara Morgan

30 Sept 2025

Pump Fiction: Manolo Blahnik Hangisi — Carrie Bradshaw’s Forever Shoe

Blue satin. Crystal buckle. The proposal that rewrote television history

by Dara Morgan

23 Sept 2025

Pump Fiction: Christian Louboutin — The Red Soles That Stole the Show

Born from nail polish. Worn by supermodels. Fought over in courtrooms

by Dara Morgan

16 Sept 2025

Every City Has Its Own Sound. YOUR ARMY Artists Share What They Hear

Dubai, San Francisco, Lisbon, Manchester — and beyond: what do they sound like?

by Alexandra Mansilla

10 Sept 2025

Time Travel Through Music: The Childhood Of Ibrahim Abudyak

A journey into Ibrahim's childhood, told through his favourite songs

by Barbara Yakimchuk

9 Sept 2025

Time Travel Through Music: The Childhood Of Ali Al Shehabi

A journey into Ali’s childhood, told through his favourite songs

by Barbara Yakimchuk

2 Sept 2025

STR Has an App Now! Why You Should Download It?

To listen the best mixes, playlists and podcasts. 24/7

by Dara Morgan

19 Aug 2025

Watch the Icon: Patek Philippe Calatrava — the Art Of Enough

It doesn't shimmer. It doesn't shout. And yet, it might be the most perfect watch ever made

by Dara Morgan

18 Aug 2025

Watch the Icon: Jaeger-LeCoultre Reverso — The Watch With Two Faces

Built for polo mallets. Adopted by aesthetes. Capable of hiding its face at will

by Dara Morgan

11 Aug 2025

Watch the Icon: The Quiet Power of the Cartier Tank

Episode 8 is live — and we are once again talking horological legend

by Dara Morgan

4 Aug 2025

Watch the Icon: How TAG Heuer Ditched the Circle

It was bold. It was square. It put the crown on the wrong side. Naturally, it became a legend

by Dara Morgan

28 Jul 2025

Watch the Icon: The Quiet Watch That Redefined Luxury

It started as a sketch on a napkin. Now it is the most wanted wrist in the room

by Dara Morgan

21 Jul 2025

Watch the Icon: How Rolex’s Slowest Seller Became the World’s Coolest Watch

What do Paul Newman, pit crews, and platinum bezels have in common? This

by Dara Morgan

14 Jul 2025

Watch the Icon: The Story Behind the Audemars Piguet Overnight Revolution

The Royal Oak entered the building when Swiss tradition met a deadline

by Dara Morgan

7 Jul 2025

Watch the Icon: How Omega Accidentally Made a Space Legend

It was built for racetracks. NASA took it to the Moon.

by Dara Morgan

30 Jun 2025

Watch the Icon: 4 Things You Didn't Know About the Rolex Submariner

The world’s most famous dive watch was never just for diving

by Dara Morgan

23 Jun 2025

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