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by Barbara Yakimchuk

Attention As the New Luxury

Image: Gemini x The Sandy Times

Recently, whenever I ask friends — across ages, industries and cities — how they are doing, the answer is almost always the same: It has been so hectic lately.

It is that word — lately — that lingers. As if what was meant to be temporary has quietly become the norm. And if we are honest, what does an average day look like? A morning run. Coffee with an Instagram friend. Calls, calls, calls. An evening date. One more urgent task before bed. Then scroll, scroll, scroll.

No wonder our nervous systems feel overloaded. When you are constantly moving — physically or digitally — when are you meant to switch off? And why would your body allow it, when it has been trained to expect the next notification, the next demand, the next shift?

So this is where we begin: not only asking how we ended up here, but how we return to a place of calm and depth.

Disclaimer: This material was first published in the special print issue of The Sandy Times Newspaper, created for House of Porsche. This digital version has been adapted for online publication.

Attention as the biggest economic resources we are missing

A few years ago, we used to say that time was the most valuable currency. We scheduled 30-minute meetings to “give time”, to show we cared, to prove we were present. We stretched 24-hour days into what felt like 48, then 72 — convinced that productivity equalled value.

And yet, the faster we moved, the less we truly immersed ourselves in anything.

We eat while scrolling Instagram. Sit with friends while replying to emails. Watch a series together while drifting elsewhere in our own thoughts. We give time — but not attention.

And that is the shift. Time is no longer the currency we are short of. Attention is.

ADHD has almost become a cultural condition we collectively inhabit. How many times do you interrupt your work to check a notification? How often do you begin one task, switch to another, then another — only to forget what you were doing in the first place?

One of the most frequently quoted statistics suggests that the human attention span has fallen to eight seconds — shorter than that of a goldfish. What is even more striking is that diagnosed attention disorders are reported far more frequently in highly developed, highly educated countries. In many lower-income nations, prevalence appears significantly lower.

The more connected, educated and digitally immersed a society becomes, the more fragmented attention seems to be.

And this is where the economic layer enters.

If you are educated, digitally active, and economically capable, you are valuable. Brands compete for your attention. Platforms are engineered to capture it. Entire business models are built around harvesting your focus. The system depends on it.

And so, almost without noticing, we find ourselves inside a structure designed to fragment us — spending six or sometimes even more hours a day on screens, while feeling anxious without fully understanding why.

Do you notice how we reach for our phones the second there is silence? Silence is rarely the real problem. It is what silence might reveal.

That instinctive reach — at a red light, in a lift, between meetings — is often a form of micro-soothing. A tiny, immediate state shift. The phone offers a quick hit of stimulation, reassurance or social contact, and for a moment we don’t have to feel what is underneath: restlessness, loneliness, uncertainty, boredom — even a quiet sadness we haven’t yet named.

Holistically, I see it as a gradual loss of intimacy with our inner world. When we don’t practise being with sensation — fatigue, longing, emptiness, even joy — we reach outward by default. The phone becomes a portable regulator.

We don’t reach for our phones because we love screens. We reach because we have lost our tolerance for stillness. The scroll is often a way of avoiding ourselves.
Devika Mankani, Psychologist at The Hundred Wellness Centre Dubai
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Image: Gemini x The Sandy Times

Neurobiology of the overwhelming

We understand one part of the problem: why our attention is being pulled apart from the outside. There are economic forces behind it — clicks, replies, notifications, visibility. Everyone wants a piece of our focus.

But what happens inside us? Why can we keep going for a while, then suddenly reach a point where we collapse — and can’t return to the speed life keeps asking from us?

Here is the chain, step by step.

  1. The brain has a limited “storage capacity” — roughly three to five things at once. Add a sixth, seventh or eighth, and something gets pushed out. You forget a detail, miss a task, lose your place — and that often triggers stage two: stress.
  2. Stress directly affects the prefrontal cortex (PFC), the area just behind the forehead responsible for planning, decision-making, impulse control and emotional regulation. As stress rises, this system becomes less effective. You start to feel slightly lost. The brain reads that loss of control as a potential threat — and that is where stage three begins.
  3. A tiny structure in the brain called the locus coeruleus activates when the brain detects stress linked to danger. Deadlines, social evaluation, uncertainty — all of these can trigger it. Once activated, it releases a neurotransmitter called norepinephrine, which ramps up arousal. Sounds feel sharper. Notifications feel intrusive. Minor issues start to feel major.

And as one trigger leads to another, the body gradually shifts into a constant state of alertness. Cortisol rises to help us cope, but after a while the feeling starts resembling too much coffee — energised, yet wired, restless, and stressed at the same time.

Short periods of overwhelm are completely normal. The body activates its stress response, deals with the situation, and eventually settles back down. The real problem begins when the cycle repeats without enough recovery in between. The nervous system stops fully resetting. Stress hormones remain elevated more often, and the pressure quietly starts building in the background.

Over time, this creates what psychologists call allostatic load — the cumulative wear and tear caused by chronic stress. And eventually it begins affecting everything: sleep, mood, focus, immunity, emotional regulation.

What we are calling “the new normal” is often a nervous system living just past capacity. A mind asked to hold too much, too fast, for too long.

Clinically, chronic distraction is a classic marker of cognitive overload: attention splitting, memory thinning, and a subtle rise in irritability and mental fatigue. And from a holistic lens, it’s not just about the mind, it’s about the body too. When we’re under slept, overstimulated, inflamed, hormonally dysregulated, or chronically stressed, attention becomes fragile. The brain doesn’t “fail.” It protects itself by skimming. 
— Devika Mankani

But if constant stimulation and noise are exhausting us this much, why does slowing down sometimes feel almost uncomfortable — or even slightly threatening?

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Image: Gemini x The Sandy Times

Why are we afraid to slow down?

It has probably happened to you too — and even if it hasn’t, here is my version of it.

You finally slow down, sit alone with your thoughts, and for a brief moment it feels almost comforting. Quiet, at last. And then the thoughts arrive all at once, almost like an ambush. Is this really the life I want? Why does time suddenly feel like it is moving so fast? And sometimes the thoughts are even harsher in their simplicity: I am lazy. I am behind. I am wasting my time.

Somewhere along the way, we started treating speed as proof of progress. If we are moving fast, we must be doing well. We are active — even proactive. We are available. We are needed. And, perhaps most importantly, we feel as though we are in control. Because if we let go for a second, where would life drift?

That is why those precious moments of silence are so often replaced with a loud YouTube voice, or a reel we don’t stay with for more than five seconds. Not because we love the noise, but because the noise protects us from what comes up when it disappears.

There is a neurobiological response behind this, too. If you live for long enough in a state of heightened arousal, calm starts to feel unfamiliar — almost suspicious. When you slow down, stimulation drops, and the nervous system can respond with anxiety, irritability, or a strange sense of emptiness.

And then there is the social layer. The market rewards not only results, but the performance of busyness — availability. Being “always on” is often treated as professionalism. In that kind of system, slowing down doesn’t feel like rest; it feels like breaking an unspoken contract.

Speed feels safe and valuable. Slowness can feel like failure — even like stress. So should we choose speed over slowing down? Not really.

Psychologically, speed offers measurable wins: replies sent, tasks cleared, inbox conquered. It creates the impression of progress — even victory. For many high-functioning people, it also becomes a quiet strategy: if I keep moving, I don’t have to feel. Anxiety often disguises itself as productivity.
But speed comes at a cost. The psyche needs pauses to consolidate memory, process emotion and make meaning. Without those pauses, life can look full yet feel strangely thin.

Sometimes productivity is simply anxiety with good branding. 
— Devika Mankani
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Image: Gemini x The Sandy Times

Why do we actually need to slow down?

There is one simple answer to why we need to slow down: no matter what society, our inbox, or the economy demands, when we are stuck in the race, we aren't really in control. Cortisol takes the wheel. The brain shifts into survival mode. Small fears grow louder and more convincing. And it is no longer us making decisions — it is the nervous system trying to cope.

Under chronic overwhelm, the first thing that begins to suffer is regulation. We become more reactive — even to the pressures and triggers we create ourselves. The body feels heavy. You move through the day as though operating at 50%, with a battery that no longer holds charge, while life still keeps demanding 80%.

So what actually helps?

Start small and physical. Slow down in ways your nervous system can actually accept: shorten your to-do list, create pockets of quiet, reduce stimulation (especially notifications), and give your body a few moments each day to reset — even if it is only a short walk, a long exhale, or ten minutes without a screen. The aim isn’t to do less out of guilt; it is to regain control from the stress response and return to a pace that your system can sustain.

Reclaiming attention isn’t about going off-grid. It’s about intentional design — small rituals that gently and consistently bring you back to yourself.

1. Create one phone-free luxury moment each day Tea. Skincare. A shower. A short walk. Ten minutes of single-task presence. Start small — attention is trained, not forced.

2. Delay the first scroll The first 20–30 minutes of the day set your attentional tone. Protect them. Even a soft boundary can shift everything.

3. Make your phone less stimulating Turn off non-essential notifications. Remove the most addictive apps from your home screen. Consider switching to grayscale in the evening. This isn’t about willpower — it’s behavioural architecture.

4. Use a “bridge” instead of a ban Before you pick up your phone, take one long exhale and ask: What am I actually needing right now? Often the answer is rest, reassurance or connection — not more input. And if it is input for a necessary task, you’ll know you’re engaging intentionally.

5. Return to the body Attention flows more easily when the nervous system feels safe. A few slow breaths. Relax your shoulders. Feel your feet on the ground. It’s simple — and it works.

6. Practise micro-depth with another person One undistracted conversation a day. Eye contact. A real question. A slower pace. This restores what screens can't replicate: regulation through relationship.

The opposite of distraction isn’t discipline — it’s safety. Attention returns when life becomes quieter on purpose.
— Devika Mankani