Football Jersey Cup By adidas Originals. What Is It?

by Sophie She

Football Jersey Cup By adidas Originals. What Is It?

19 Apr 2024

adidas Originals is launching a competition, bringing back the spirit of football and fun. 16 teams, aka fashion influencer and skate accounts from across Germany and the rest of the EU (i.e. SVD, BONKERS, AFEW and others) will battle through two rounds of football jersey design, challenging the audience to choose the best piece.

On their Confirmed App (AppStore, Google Play) adidas will open the voting on April 19th, so users could choose which team and jersey they favour. As exciting as this sounds, there is more.

Once round one winners are announced, then the semi-finals have passed, and the final teams are selected, there will be an actual championship match in real life!

Why football?

Because football is not only the most popular sport in the world, but it is also about the community, the child-like thrill, and simple, pure fun!

In our childhood, many of us were socialising on football fields, some by playing, some by observing.

Why jersey?

No doubt, the football jersey plays a central role in the matchday experience, symbolising fans' unwavering dedication and serving as a dynamic emblem tied to a particular location that brings people together from diverse backgrounds.

In essence, the jersey connects people as a collective, embodying specific feelings and values, and acts as a form of self-expression.

What about our beloved SVD?

Known for embodying a perfect blend of authenticity, vibe, and style, SVD is cooking something indeed live-full.

The whispers say their gorgeous design is the reflection of Barcelona, the city with such a well-known atmosphere, people know what it is like even from abroad.

The sun, the sea, the music and great food — this all is about motion, rhythm and vibe. And this is what the SVD’s design is all about.

Combining the impression of their city with the unifying essence of football and its apparel — you can have an incredible cocktail of smiles and style.

What is next?

Now, you have a chance to support the beloved brand and bring them a chance to exercise a bit. So, go to the adidas Confirmed App and make your choice.

by Sophie She