In a world where wellness is no longer a luxury but a priority, the United Arab Emirates is making a powerful statement. The global health and wellness coaching market is booming, with projected revenue of over $52 million in 2025 and a user penetration rate of nearly 23%. While the United States leads the charge, a new player is rapidly emerging: the UAE.

Here, the question arises: Why are Emirati wellness brands taking centre stage? This is a story of a nation that has masterfully woven together its heritage with forward-thinking innovation. 

From ancient remedies and a rich tradition of hospitality to a strong government push for a healthier population, the UAE has created a fertile ground for homegrown wellness brands to flourish. They are not just selling products, they are offering a lifestyle that merges tradition with technology, creating unique and compelling experiences for a global audience. 

Get ready to discover the Emirati wellness brands to watch as they redefine the future of holistic health.

The rise of Emirati wellness brands is no accident. It is a powerful combination of a deep respect for tradition, a new societal focus on self-care, and strong governmental support for local entrepreneurship.

At the heart of this movement are the UAE's rich cultural roots in natural remedies. Long before modern medicine, Emiratis relied on time-honoured practices like cupping (Hijama), the use of local herbs such as frankincense, and fragrant essential oils like oud. These traditions are seen as more than just remedies, they are a source of spiritual comfort and cultural identity. 

Today, a new generation of brands is modernising these ancient secrets, creating products that are both effective and deeply personal.

The post-pandemic era has also ignited a profound shift toward self-care, and the UAE is no exception. With a revived focus on physical and mental well-being, Emiratis are embracing everything from traditional strength training to yoga and spa treatments. The growing demand for in-person wellness services has created a fertile market for local businesses to thrive.

Adding to this momentum is the government's unwavering support for female entrepreneurs and local sustainability. Through funding, mentorship programs and policy initiatives, the UAE is empowering women to lead in the wellness space. These programs create a vibrant ecosystem where your innovative, locally sourced, and sustainable wellness brands can not only survive but also become global leaders.

The Sandy Times has keenly observed and compiled a list of top Emirati wellness brands for you.

Shiffa is a leading Emirati wellness brand that stands out by combining advanced skincare science with potent organic ingredients. A pioneer in the UAE's burgeoning natural skincare market (Dubai-based brand), it is renowned for its exceptional Healing Essence™ in each product, designed to heal skin from within. 

Herbal Essentials is a distinctive Emirati wellness brand known for its unique approach to natural skincare. Rooted in the power of Himalayan spring water, the brand focuses on hydrating and protecting the skin barrier. Formulated in France, its products are clinically proven, with a commitment to being 90-99% natural, vegan, and cruelty-free. 

Although the UK entity recently entered administration, the brand remains a notable example of a UAE wellness startup blending ancient ingredients with modern science to create clean beauty brands in the Middle East.

The Camel Soap Factory is an exemplary Emirati wellness brand that began as a simple idea and grew into an award-winning company. Founded by Stevi Lowmass, this local wellness brand in the UAE handcrafts natural skincare products in Dubai, focusing on authentic regional ingredients. 

With a commitment to zero-waste, chemical-free, and Halal-certified practices, The Camel Soap Factory stands out among clean beauty brands in the Middle East by prioritising sustainability, eco-friendly manufacturing, and ethically sourced components. This makes it a Jim-Dandy UAE wellness startup to watch.

Saanté Selfcare is a standout Emirati wellness brand to watch, blending generations of traditional Indian healing with a modern, holistic approach. Rooted in Ayurveda, Aromatherapy, and Reiki, this UAE wellness startup offers a range of natural skincare and self-care products designed to heal from within. 

The brand's products, free of toxic chemicals and made with pure botanicals, reflect a commitment to clean beauty and inner balance. Founded by Malini Ohri and now led by her daughter Mishti, Saanté is a genuine heritage brand that honours a family legacy of wellness, making it a key player among clean beauty brands in the Middle East.

Nabta Health is an Emirati wellness brand dedicated to a new standard of women's healthcare in the UAE. Its approach is a powerful blend of specialised and affordable care, designed to support women through every stage of life. From hormonal conditions like PCOS and endometriosis to heart health, fertility, and menopause, Nabta offers a holistic suite of services that address women's physical, mental, and nutritional needs. 

With a team of dedicated experts, daily walk-in clinics, and even childcare during appointments, the brand is setting itself apart by building a foundation of transparency, trust, and people-centric care.

If you are looking to explore the world of Emirati wellness brands, the UAE's retail scene offers more than just traditional shopping. From conscious concept stores to bustling community markets, these destinations are the perfect place to discover local wellness brands in the UAE.

A great starting point is THAT Concept Store, a dynamic lifestyle destination born in the UAE. Located in the Mall of the Emirates, the store brings together global and regional talent, featuring a dedicated beauty hub that showcases innovative natural skincare and clean beauty brands from the Middle East. 

Similarly, The Edit in Alserkal Avenue provides a carefully curated selection of women-founded brands, alongside an organic matcha bar and wellness events, creating a holistic space for both shopping and self-care.

For a taste of local entrepreneurship, the Ripe Market is a must-visit. This community-led event celebrates homegrown businesses, from farmers to artisans, and is an ideal spot to find unique, handmade goodies and delicacies that champion a clean lifestyle. 

You can also explore pop-up spaces like Wild Fabrik, which specifically highlights eco-sustainable products, offering a dedicated platform for purpose-driven wellness startups in the UAE to shine. These destinations are where you can truly connect with the ethos behind the best wellness brands in the UAE.

A powerful convergence of cultural, social, and technological trends is fueling the rise of Emirati wellness brands. Not just about a newfound interest in health, it is a fundamental shift in how people in the UAE think about well-being.

First, conscious consumerism is reshaping the market. Consumers, especially younger generations, are increasingly prioritising sustainability and social responsibility. They are actively seeking out local wellness brands in the UAE that use ethical sourcing, eco-friendly packaging, and natural, clean ingredients. This growing demand for mindful consumption is creating a fertile ground for wellness startups in the UAE that align with these values.

Second, the fusion of ancient and modern healing defines a unique approach to wellness. The UAE is seamlessly blending age-old practices like Hijama and the use of natural remedies with cutting-edge science. This is creating a new wave of holistic health brands in the UAE that honour tradition while leveraging modern advancements. For example, brands are marrying the timeless aromas of oud and frankincense with technology to create personalised fragrance experiences.

Finally, tech-driven wellness is transforming the landscape. The UAE is a hub for digital health innovation, with a growing ecosystem of apps, diagnostics, and tracking tools. From virtual consultations and home diagnostics to personalised fragrance apps and digital wellness platforms, technology is making health and well-being more accessible and personalised than ever before. This forward-thinking approach ensures that the UAE remains at the forefront of the global wellness movement.