Fashion Campaigns That Pay Tribute To Ramadan In 2024

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by Sana Bun

Fashion Campaigns That Pay Tribute To Ramadan In 2024

21 Feb 2024

As Ramadan approaches, fashion brands worldwide launch special collections to show respect for the occasion. Here we have selected some of those who paid tribute to the significance of this sacred time in 2024.

Max Mara

This year, Max Mara has honoured Ramadan with a collection that captures the festive essence of the holy month through vibrant floral prints and a colourful palette. Inspired by the beauty of a blossoming rose garden, the capsule embodies elegance and simplicity by offering a range of printed and plain designs crafted with precise attention to detail.

Loro Piana

Loro Piana, in turn, found inspiration in the magnificence of AlUla’s desert rocky landscape. Using the finest fabrics, such as silk and linen, along with a refined palette of pastel, earthy, and golden tones, the brand created a sophisticated line of comfortable, modest attire, portraying a distinctive spirit of the Middle East.

Instagram: @aeworld_mag

Jimmy Choo

For the Ramadan 2024 collection, Jimmy Choo has reimagined some of its iconic designs with celebratory shades and finishes. The line includes the Saeda pumps and sandals, Val mules, Callie bags, and Avenue wallet on chain.

TRZI

Doha-based TRZI is keen on keeping modern women connected to their cultural roots. Remaining true to this concept, the brand invites them to explore their alter ego, manifesting a complex identity. At the same time, the 2024 Ramadan/Eid Capsule remains anchored in the TRZI’s foundational principles: it is minimalistic, clean, and timeless.

Instagram.: @trziofficial

Malone Souliers

Malone Souliers has decided to mark the Ramadan period and its endpoint, Eid al-Fitr, by launching a shoe capsule for celebrations. The line features two of the brand’s newest silhouettes, Vega and Vesper, reinvented in rich forest green and classic platinum gold. According to co-creative directors Coco Fong and Valerio Bava, green represents peace and spirituality, while gold — joy and prosperity.

Instagram: @malonesouliers

Bambah

For the past six years, Bambah has consistently introduced Ramadan-dedicated collections, and 2024 is no exception. Recognising the significance of comfort during this holy month, the brand has revamped its signature kaftans and two-piece sets with serene pastel hues.

Instagram: @bambah

Fabrics & Needle

Fabrics & Needles sticks to the concept of contemporary and minimalist designs that elevate simplicity and incorporate the latest trends. In the 2024 Ramadan "Geometry" collection, the brand focuses on clean shapes, pure lines, and natural colours embellished by embroideries and vibrant shades of red and green.

Instagram: @fabrics_and_needle

by Sana Bun