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by Sofia Brontvein

Strong, Soft, Unapologetic: The New Middle Eastern Woman

16 Dec 2025

Image: Gemini x The Sandy Times

People still love to imagine the Middle East as a place where women exist somewhere in the background, quietly, obediently, invisibly — a supporting act to someone else’s story. And I always laugh at this, not because it is funny, but because anyone who actually lives here knows the opposite is true. The region is full of women who aren't just present — they are building companies, raising children, running half-marathons before breakfast, earning degrees, leading teams, navigating cultures, challenging their own limits, and living their lives on their own terms. If anything, the stereotypes say more about the world than about women here.

I know this because I am one of those women. I moved to the Middle East thinking I needed to prove something — to succeed, to be disciplined, to be ambitious, to be perfect — but the longer I live here, the more I realise that the only thing I need to prove is that I am capable of being myself. And that is harder than it sounds. Try being a woman here with a demanding career, a chaotic dating life, a competitive training schedule, and the emotional bandwidth of a reasonably stable adult. It isn't simple. But it is empowering. And strangely liberating. And deeply educational in ways I never expected.

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Image: Gemini x The Sandy Times

Science actually supports this idea of “expat transformation.” Studies from the Journal of Cross-Cultural Psychology show that women who relocate internationally develop higher resilience, adaptability, and self-efficacy than those who stay within familiar cultural environments. Living in a region that pushes you out of your comfort zone forces neurological flexibility: you become better at decision-making, boundary-setting, and long-term planning. You change — not because you want to impress anyone, but because your emotional survival requires it.

The Middle East is the perfect pressure cooker for this type of growth. It demands that you show up as your strongest and softest self at the same time. In one day, you can be a manager, a friend, a daughter, an athlete, a partner, an immigrant, a therapist to your friends, a strategist for your life, and sometimes all of this before 3 pm. And yes, it is exhausting. But it also builds a level of emotional intelligence you don’t even notice until someone else points it out.

There is a reason Harvard Business Review reports that companies with women in leadership roles display higher levels of empathy-driven management, improved collaboration, and better team performance. Women in the Middle East are proving this daily — often in environments that weren’t traditionally built to support them. Many of them are first-generation corporate leaders. First-generation entrepreneurs. First-generation athletes. First-generation “I will live alone and build my own life, thank you very much.”

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Image: Gemini x The Sandy Times

And the psychological data here is fascinating. The American Psychological Association notes that women exhibit higher “relational resilience,” meaning their ability to bounce back is strengthened by community and interpersonal bonds. Which is exactly what makes women here unstoppable: their friendships, the quiet networks of support, the WhatsApp groups, the sisterhood, the dinners where everyone arrives burned out and leaves feeling alive again. This region is evolving not only because women are working hard, but because women are working together.

And yet, despite all this progress, the stereotypes persist — especially from outside. The assumption that women here are restricted. Controlled. Silenced. I wish those people could spend one week in Dubai, Doha, Riyadh, Abu Dhabi, or Muscat and witness the reality: women running creative agencies, leading government initiatives, founding wellness studios, launching restaurants, publishing books, competing in triathlons, negotiating investments, studying AI, dominating e-commerce, and confidently redefining what it means to be a woman in the Middle East today.

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Image: Gemini x The Sandy Times

Even in dating — which in this region often feels like a mixture of anthropology, psychology, and comedy — women are rewriting the rules. They don’t wait to be chosen; they choose. They don’t lower their standards; they raise them. They don’t hide their ambition; they state it clearly. This reflects a global trend: recent data from Pew Research Center shows that women worldwide now prioritise emotional compatibility and personal growth over traditional markers of “stability,” and this shift is visible here more than anywhere else. Women aren’t asking for permission to build a life. They are building it, and if someone fits into it — great. If not — also great.

And the athletic side of the story? That deserves its own chapter. Women in the Middle East are running marathons, climbing mountains, cycling at 5 am, joining triathlon clubs, learning to lift, prioritising health and strength. Sports psychology research shows that female endurance athletes develop higher levels of self-regulation and emotional resilience — and when I meet these women at cycling tracks, running paths, or gym classes, I see proof. These women are not just training their bodies; they are training their identities. They are building confidence molecule by molecule, kilometre by kilometre, rep by rep.

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Image: Gemini x The Sandy Times

All of this together creates a cultural shift that is both visible and invisible. It is visible in leadership positions, athletic races, university campuses, entrepreneurial hubs. It is invisible in the hundreds of micro-moments no one sees: a mother balancing two worlds, an expat learning a new language, a young woman negotiating her first salary, a newly divorced woman rebuilding her life, a girl choosing a career her parents don’t understand, a tired but determined woman lacing up her shoes for a 6 am run because she promised herself she would.

So yes, the Middle East has its complexities, its contradictions, its conservative pockets, its traditional expectations. But the narrative is changing — and women are the ones changing it. Strong, soft, unapologetic women. Women who lead with integrity. Women who support each other. Women who are learning that boundaries aren't rebellion, ambition isn't arrogance, softness isn't weakness, and independence isn't a threat.

This text is for them — and for all of us, really. For every woman who wakes up every day and builds her life here with intention, courage, humour, exhaustion, intelligence, beauty, and the kind of emotional resilience that most research papers haven’t even found terminology for yet. For the women who are quietly, consistently proving that stereotypes belong to the past, while they belong to the future.

And the future, in case anyone is still confused, is looking very female.