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Lifestyle urban media — united by creativity, elevating community. We bring together diverse voices to showcase the richness of MENA's urban culture. We believe compelling storytelling can inspire, unite, and create positive change

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Fashion

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Watches
Fashion

LVMH Watch Week 2025: The Best Precious Models

Discover the stunning novelties from Bvlgari, Daniel Roth, and Tiffany & Co

by Sana Bun

6 Feb 2025

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Fashion
Interview

Project O By Badibanga: A Heartfelt ‘Back To the Roots’ Journey

The chat about the ode to imperfection, stories about Japan and admiration of your significant other

by Sophie She

6 Feb 2025

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Fashion

Why Is Everyone Obsessed With Logos And Branded Packaging?

A column on the intricacies of charming little consumerism

by Sana Bun

5 Feb 2025

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Fashion

Sale Hunters: Ballet Flats Too Good To Miss

From everyday classics to cow print and shoes that feel like walking on clouds

by Alexandra Mansilla

4 Feb 2025

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Fashion
Beauty

The Art Of Indulgence: Hermès Objets To Obsess Over

Take my card, these are the dream items for the spring season 2025

by Dara Morgan

30 Jan 2025

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Fashion
Shopping

Sale Hunters: Never Too Much Pink

Get ready to soak in the massive pink wave — Barbiecore you might have totally forgotten about

by Alexandra Mansilla

28 Jan 2025

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Events
Fashion

Inside Dubai Shopping Festival. How Does It Pull Off Millions Of Visitors?

And why was this 30th-anniversary edition special this year?

by Alexandra Mansilla

27 Jan 2025

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Fashion
Lifestyle

Sale Hunters: Rings For Those Who Can’t Stop Decorating Their Fingers

Obsessed with rings? Same here. Check out these on-sale picks and find yours

by Alexandra Mansilla

21 Jan 2025

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Fashion
Lifestyle

Mai Yackout On 5 Brands She Chooses As a Modest-Wearing Woman

Mai shares her top modest brands — because finding ones that truly meet her needs wasn’t easy

by Alexandra Mansilla

17 Jan 2025

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Fashion

Why Is Everyone So Excited About Matthieu Blazy’s Move To Chanel?

Everything you need to know about one of 2025’s biggest appointments

by Sana Bun

17 Jan 2025

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Fashion

Shopping the UAE: 5 Cool Stores You Will Want To Explore

Redefine your shopping experience with stores that go beyond ordinary

by Sana Bun

12 Jan 2025

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Fashion

Jewels & Watches: Glass Pieces For Women

Explore the brands that blend ancient craftsmanship with contemporary design

by Sana Bun

8 Jan 2025

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Fashion

5 Contemporary Ways To Style Tweed

Fresh styling tips on your grandma’s favourite fabric

by Sana Bun

7 Jan 2025

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Fashion
Sport

How To Build a Functional Skiing And Snowboarding Outfit

Get ready for the winter sports season

by Sana Bun

6 Jan 2025

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Fashion

Shine Bright: Your Ultimate Guide To Diamonds

Everything you need to know from Four Cs to ethical dilemmas

by Sana Bun

5 Jan 2025

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Fashion

Not Only It-Bags: Lesser-Known Models From Big Brands Worth Buying

Discover uncommon purses from Miu Miu to Bottega Veneta

by Sana Bun

4 Jan 2025

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Fashion

Jewels & Watches: Ceramic Pieces For Women

Unique jewellery for pottery lovers

by Sana Bun

26 Dec 2024

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Fashion
Interview

Adham Alsaiaari — the Arabic Voice In Global Fashion

Diving into the journey of Adham: the Arabic content creator redefining fashion and styling trends

by Barbara Yakimchuk

26 Dec 2024

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Parties
Fashion

Heron Preston Comes To Dubai. Why Should You Be There?

If you miss this party, the FOMO will hit hard

by Dara Morgan

24 Dec 2024

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Travel
Fashion

Best Travel Bags: Stylish And Functional Choices

Find the perfect travel companion for every adventure

by Iffat Nawaz

23 Dec 2024

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