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Lifestyle urban media — united by creativity, elevating community. We bring together diverse voices to showcase the richness of MENA's urban culture. We believe compelling storytelling can inspire, unite, and create positive change

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Fashion

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Fashion

Salwa: Meet the Jewelry Brand Inspired by Middle Eastern Architecture

Their first collection tells both the region's history and the stories of everyone who calls it home

by Sandy Staff

31 Aug 2024

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Fashion
Lifestyle

How To Cuff Baggy Jeans And Look Cool

From someone who has been cuffing her jeans for as long as she can remember

by Alexandra Mansilla

29 Aug 2024

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People
Interview

To Be a Hijabi Model Despite Hate And Rejections. Interview With Mai Yackout

A story of a model from Alexandria that proves you should always stand firm in your beliefs

by Alexandra Mansilla

29 Aug 2024

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Fashion
Lifestyle

Story Of the Bag: How the Loewe Puzzle Was Created And Why Everyone Wants It

Trying to understand what makes Puzzle so special

by Sana Bun

28 Aug 2024

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Fashion
Lifestyle

Gen Z vs. Millennials: How Each Generation Chooses Its Style

Investigating why capri trousers are rocking Gen Z’s closets right now

by Sophie She

21 Aug 2024

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Fashion
Lifestyle

Burger Ring And Carpet Necklace: 18 Ironical Pieces For Men

Sharpen your style with a touch of fun

by Sana Bun

20 Aug 2024

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Fashion
Attractions

Exploring Coco Chanel's Swiss Hideaways: A Route Inspired By a Fashion Icon

Spots Coco loved to visit (including one where she met Charlie Chaplin)

by Anton Krasilnikov

19 Aug 2024

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Fashion
Museums

17 Museums Around The World For Fashion Lovers

Plan your trip and get ready for fashion adventures

by Sana Bun

15 Aug 2024

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Fashion
Lifestyle

Trendy Spotlight: Is Everybody Crazy About Knitwear?

Oh yes. From clothes to bags, caps, and sneakers. Check out our curated guide

by Sana Bun

15 Aug 2024

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Fashion
Vacation

Choose The Best Backpack For Your Hiking Adventures

Whether you are taking a one-day trek or a weekend sojourn, these ones will serve you well

by Ashas Bukhari

15 Aug 2024

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Fashion
Lifestyle

Has Everyone Really Gone Mad Over Gen Z Sock Rules?

And is it true that Gen Z wear crew socks while millennials prefer short ones?

by Alexandra Mansilla

13 Aug 2024

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Fashion
Art

I Want That Bag: Non-Functional Purses You Secretly Dream About

Discover the curated edit of cheerful accessories

by Sana Bun

9 Aug 2024

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People
Interview

PR By Day, Plus Size Influencer By Night. Interview With Jyotsna Sunil

A story of a long and challenging journey to self-acceptance

by Alexandra Mansilla

8 Aug 2024

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Fashion
People

Moroccan Motifs And Women Empowerment: The Legacy Of Yves Saint Laurent

An homage to the celebration of the couturier’s 88th birthday

by Sana Bun

1 Aug 2024

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Fashion

The Roaring Trend: The Rise And Fall Of Leopard Print

Discover the story behind wild rosettes and chic ways to style them

by Sana Bun

30 Jul 2024

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Fashion
Art

Trendy Spotlight: How To Deck A Handbag Like Pro

Give your purse a fun makeover

by Sana Bun

29 Jul 2024

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Fashion
Dubai

The Art Of Tailoring: Bespoke Ateliers In Dubai

Now, your clothes will fit you like they were made just for you

by Sana Bun

22 Jul 2024

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Fashion
Watches

Jewels & Watches: Trendy Pieces For Women To Wear This Summer

Discover the hottest accessories of the season

by Sana Bun

20 Jul 2024

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Sport
Fashion

Keep Your White Sneakers White: Places To Clean Them In Dubai

Be the one everyone thinks has magically dirt-proof kicks

by Alexandra Mansilla

19 Jul 2024

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Fashion

Holiday Guide: How To Choose Cabin Travel Bags For Your Summer Escape

Tips for finding a perfect companion for your summer adventures

by Sana Bun

18 Jul 2024

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